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ZIPS Car Wash launches industry's first multi-year college sports sponsorship with LEARFIELD

Party announces something innovative National NIL custom content feature

degree student athlete

plano, texas, August 9, 2022 /PRNewswire/ — ZIPS Car Wash (zipscarwash.com) has announced a multi-year investment in 13 college athletic programs through a major sponsorship deal with LEARFIELD. This marks ZIPS’ first foray into college sports marketing and is the largest sponsorship of its kind in the growing car wash industry. Of ZIPS’ 250 locations, the most concentrated market is in the Southeast, where sponsorships are the most important.

As part of its multi-school relationship with LEARFIELD, ZIPS is now a proud sponsor of six colleges. Arkansas, Baylor, Georgia, north carolina, south carolina When TennesseeZIPS has category exclusivity in each of these SEC, Big 12, and ACC member schools where LEARFIELD is the rights holder for athletics multimedia. There are seven additional colleges included in a separate capacity, which is expected to expand sponsorship throughout the three-year contract period.

In particular, ZIPS participates in the LEARFIELD Allied program, linking the school’s IP with student-athletes with Name, Image, Likeness (NIL) activations (appropriately called “Car Wash Combos”). Arkansas, north carolina When Tennessee Student-athletes experiencing a car wash at ZIPS. In addition, the overall sponsorship deal will enable ZIPS to gain significant brand recognition among the university’s fan base through assets such as IP marks, radio, social and his Fan365 digital product on LEARFIELD.

“ZIPS is the only company in the car wash industry to invest at this level in top universities, introduce NIL partnerships in three states, and offer game day tickets to our customers through sweepstakes hosted on the new ZIPSme portal.” Gene DinkensCEO, ZIPS car wash.

The ZIPSme portal was created to improve the ZIPS customer experience by giving you the freedom to manage your sweepstakes, partner benefits and ZIPS Unlimited membership online. Another element of the multi-year deal with LEARFIELD is to help ZIPS kick-start the football season by offering unlimited members-only access to win college game tickets and other prizes. .

“ZIPS is a forward-thinking industry leader and we are proud to welcome them to our college track and field. John BrodyChief Sales Officer, LEARFIELD.

“We are also pleased to incorporate a ground-breaking NIL-focused custom content program curated and produced by LEARFIELD Studios, where student-athletes proudly wear their school colors. I’m here.Front entrance of university athletics stadiumWe look forward to building further relationships between ZIPS and our partner institutions. ”

ZIPS’ growth has been and will continue through acquisitions and greenfield development as the company expands across the country. In 2022 alone, ZIPS has gained 45 of his locations and achieved a growth rate of nearly 50%, making it a record year of expansion for the company to date.

About ZIPS car wash

Zips Car Wash headquartered in plano, texasis the nation’s largest privately held car wash company. ZIPS is one of the fastest growing express car wash chains in the country, and in 24 states he operates over 250 locations. With over 18 years of car wash experience, ZIPS has invested in industry-leading technology, creative hiring and training methods, local partnerships, and a laser focus on customer care as the driving force behind ZIPS’ growing business model. rice field. ZIPS Car Wash does more than just clean your car. Our number one purpose is to make people happy, from our community outreach and fundraising programs to our focus on our employees. ZIPS aims for a great, clean, and enjoyable customer experience. For more information, visit zipscarwash.com.

About the rear field

rear fieldto the original plano, texasis a leader in media, data and technology services for intercollegiate athletics. The company unlocks the value of college sports for brands and fans through its omnichannel his platform with innovative content and commerce solutions. LEARFIELD’s services include licensing and multimedia sponsorship management for college sports properties. Publishing, audio, digital and social media. data analytics and insights; ticketing software and ticket sales; branding; campus-wide business and sponsorship development; and the venue technology system. Since 2008, he has sponsored the highly rated NACDA Director’s Cup title he has honored in all athletic categories.

SOURCE Zip car wash

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