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Why Lighting Is More Than "Painting With Words" For AI Artists

With the internet flooded with people’s experiments with AI artists like Dall-E 2 and Midjourney, it seems inevitable that these tools will play a role in the creative process. But to get what you want out of them, you need to understand how to write good prompts. What are the most relevant skills in this process? Many in the creative industry have had the opportunity to start playing around with these tools. So does using them feel like an art director’s job (understanding visual styles, references, etc.) or a copywriter’s job (use the correct language that AI responds well to)? In the future, how will we achieve the perfect blend of human and AI expertise in the creative process? I asked for advice on tips for tackling good writing.

Kenneth Burns

senior art director

service plan group middle east

Marvel at how AI-generated art has evolved from Google’s DeepDream project to raw Python coding of AI-generated art. Shaped by text prompts, or words that instruct the AI ​​via Midjourney or DALL-E to create art using neural networks.

So what is the correct prompt? And who can do this better? A copywriter, an art director, a filmmaker? It’s all in Prompt Search, and you’ll find a new form of Prompt His Writer to direct the AI ​​is emerging. It’s literally like an art or film director. You can direct the creative to interpret what you want to express and return the translation instead of shedding light and acting.

Short prompts are like magic spells. These spells are experimental, surprising, or controllable by you through practice and knowledge. Most of the great prompters like filmmaker Olaf Blomerus combine popular artist styles + situations/events + color palettes + aspect ratios to create controlled and evocative art. We also see people stealing mixed prompt lines or “prompt formulas”.

AI art is magical. It’s a new process that should be incorporated into concept art as a starting point for more complete art. Do not write poetry in the captions below AI-generated art. Show me the damn prompt.

Ty Smith

Creative Technology Director

momentum around the world

The new accessibility of products such as OpenAI’s DALL E 2, Google’s Imagen and Midjourney offers unprecedented opportunities for creative human-AI partnerships. These AIs have been trained on hundreds of millions of captioned images and can output unique visualizations seeded according to a few words provided by the user.

A strong prompt should have a mix of well-defined components, but leave room for unexpected interpretations by the AI. It is a process of discovery as opposed to definition. There’s a big difference between visualizing something that never existed and just “painting it in words”. The process should feel like a conversation. The resulting image is what the AI ​​sends back. Creating good prompts is often an iterative process.

Think about how you would describe an image to someone over the phone. What components do you call to convey similarity? Medium, framing, props, lighting, style, proximity, texture, emotion/feeling, artistic or You can include cultural references.

There is no doubt that these technologies will have a profound impact on the creative process (previously, it was a purely human effort). What happens when these AIs train themselves with their own generated output? I’m interested in seeing them connected to real-time data sources (reading a book, listening to music, etc.) Imagine the image produced when you How will our language evolve as we interact more deeply with AI?

Above: Image created with the prompt ‘3D rendering of robot and human paintings’

Generative Monks

Media. Monks

(This text was co-authored by AI)

The rise of text and image generation tools requires skill sets beyond those of traditional copywriters and art directors.

Ideally, you can generate something, create your favorite variations, upload it again, and let the AI ​​edit the details. Understanding the prompts (styles, references, camera types, shots, etc.) used to create a good starting image is the first step. Step 2 is to understand how the model works and how to fine-tune the parameters to get the desired result.

Generative art tools are useful when you can iterate, understand the possibilities of technology, and apply it creatively. Currently, it is more suited to the creative his technologist job who understands what certain parameters mean and what their values ​​do. Understanding our models and tools means we can push the boundaries. But we are confident that it will become part of the skill set of everyone involved in the creative process.

It’s only a matter of time before you can do the same for any process that involves creative production, whether it’s 3D modeling, music, architecture, or even marketing plans.

Above: Text written by AI deemed to be in the marketing plan

Jeremy Treccani

art director

BETC Full Six

The most important skill when creating prompts for AI creative tools is learning how to “talk” to the AI. This will help you understand how the AI ​​interprets your input, regardless of your viewpoint, camera angle, or whether you ask for a specific angle. artist. You can change everything with commas, just like when writing copy.

From my interactions with it, it doesn’t feel like this tool is particularly well-suited for any role. may not be available for

Here are some tips for getting the most out of your AI tools. Try the first thing that comes to mind. Then try again.

But to really get started, we recommend relying on a quick builder. A tool with a better interface that helps you interact with the AI ​​and get a comprehensive list of options (artist, angle, color, pattern).


Also, if you want to be an expert, you should check message boards like Reddit and Discord to see what others have done and study the prompts they used. Just knowing how to use it makes all the difference.

Future uses depend on who uses the tool. Some people use it to come up with exactly what’s in their head, while others want to be wowed by the visuals AI generates.

Above: Victorian photo of Batman

Above: Giant fish floating in baroque hall, underwater atmosphere, pastel colors, symmetrical sacred complex geometry, Ouroboros, highly detailed and complex atmosphere, dramatic lighting, spectacular composition, close-up, Low Angle, Wide Angle, Miyazaki, Nausicaa Ghibli, Hyper-Maximalist, Elegant, Brilliant, Luxurious, Elite, Ominous, Haunting, Matte Painting, Cinematic, CG Society, John Singer Sargent, Realistic, Art Station Trends: : Extremely long computerized stairs and deep corridors, mysterious, pastel colors, wide-angle shots, muted colors, detailed and complex, golden ratio, hypermaximalist, elegant, opulent, extravagant, elite, ominous, haunting , matte painting, cinematic, Miyazaki, by Mark Simonetti and Studio Ghibli, 8k render :: giant fish, cinematography, by Wes Anderson, wide angle shot, majestic baroque hall, 1970s, majestic Japan Temple, Futuristic, Volumetric Light, Complex Detail, Hyperreal, Hyperrealistic, 8K, Octane Rendering, Unreal Engine Cinematic, Sublime Atmosphere –no Blur, Soft Focus — No People — Upright –ar 9:16

for 10 days

Thank you for speaking to us. But the only fair way to answer your question is to give the mic to a resident AI. The following is fully described by the “Ad Intelligence” tool.

“In my opinion, the most relevant skill for creating prompts for AI artists is understanding how to create clear instructions, as AI artists still have limited ability to interpret natural language.” , the more specific and direct the prompt, the better, but it’s also important to have a good understanding of visual styles and references, as they help AI artists produce better results.

I think the ideal skill blend for creating prompts for AI artists is a combination of both art direction and copywriting. The art director should be able to understand the visual style that the AI ​​artist is trying to emulate, and the copywriter should be able to write precise instructions that the AI ​​artist can understand. Yes, AI will come to your job in the creative advertising industry. But don’t worry, you will always have a place in our hearts. “