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Why I Think AI Creative Apps Will Disrupt The Content Business

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The opinions expressed are solely those of the authors and do not reflect the views of the editors or publishers of Rolling Stone.

I remember perfectly the magical day when I bought my first computer. I was about 13 years old to him and had been making and saving money from a teenage money making scheme and amassing a total of $115. You can buy a Timex Sinclair 1000 at your local big box store.

Please understand that I am a digital fossil. stranger things episode, it starts to focus. These were times when there was no dominant computer platform. Steve Jobs and Steve Wozniak had just walked out of the garage with an Apple 1. Around the perimeter were all sorts of early primitive magic kits from companies like Atari, Commodore and Sinclair. They were cheap, a little brutish, and required geek dedication to do the job.

wanted from the beginning 1 From the computer: I wanted a friend.I desperately wanted to teach that computer to talk to me. war games episode with Star TrekI developed a desire to see these dreams of the technological future come true.

I wrote a conversation bot. I typed “Hello” and got a reply “Hello, how are you?” Then the magic happened. Based on my 13 year old response, look for words like “happy” or “sad” and respond with “that’s great!” or “Sorry to hear that!

The following summer, I attended a weekend camp at MIT for children and computers. Most kids wanted to make a space game. But I was still chasing a talking computer friend — and I had ambitions beyond that — I wanted to teach my friend how to paint with pixels. If you could explain a scene from a movie to a computer, would it be a movie? A camp counselor at MIT said a needy undergraduate was earning financial aid money and wasn’t going to take me there. did. It was a space battle.

flash forward

In January of last year, I received a message from a friend. He found a small community of code freaks using machine learning apps to create images based on instructions and prompts. He sent me some pictures. my mind was blown. they were great. Some, with their painterly, delicate brushstrokes and surprising composition, seemed to be undiscovered works of the master. Others have a deep, luscious depth of field, with high-resolution photographs of bizarre characters and steampunk jewelry of his.

Then began a month of sleep deprivation and family abandonment. I put in pieces of poetry and songs, and it created an image that I could never have imagined but that is an accurate visual representation of the story. I explored further — what if I wanted to create 25 variations of the logo or a sample of Zaha Hadid’s rendering of an architectural space of his?The results continued to amaze me. From hilarious misunderstandings to bizarre interpretations or simply wrong guesses, there were often unforeseen consequences. But sometimes they were creative leaps I never thought of.

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how did this work? One thing to understand is that it is not creative intelligence. This is pattern matching, or better yet, pattern searching. These code engines are exposed to massive datasets of notable art, artists, design movements, contemporary culture, architectural styles, historical events, consumer information, and more. The more code you can publish and catalog, the more code raw material you have. Most of the time it starts with visual noise. So the foggy static electricity that the code scrapes away like a sculptor to create compositions, shapes, and perspectives. In it, imagery and style details are then revealed based on user input.

There are many similar tools. A copywriting app that lets you create blog posts, lists, and long sentences. An educational app that takes a script and provides a virtual actor who speaks and explains with persuasive honesty. A music score tool that transforms a few twists of the knobs of whimsical emotion and atmosphere into a complete piece of a song.

So really, if you’re a graphic artist, copywriter, or musician, is this robot coming for your job?

That’s a complicated question. This technology needs further development. Getting specific results out of it is not always easy. But the quality of the output is impressive. The speed of progress is a bit blind. Leading providers of creative toolsets are already moving quickly to introduce this feature. From word processors to photo retouching to film and game development software, I believe we are about to see the ability to elevate the computer from a tool to a collaborator.

At that point, it seems inevitable that human jobs and computer jobs will change. Concept art, project handling, outlines, drafts, social media copy, creating thumbnail graphics, mood boards, elements of game level design – these are already starting to become tasks that AI takes on.

Humans still have to do the writing. I think computers get there in their own way too, but I believe in something indescribable in the human soul. Maybe because we’re a crazy soup of evolution and weird worldviews, we have poems, songs, beats and ideas that silicon can’t. very Because getting screwed up in that tragic human-like way might actually be the secret sauce.

In the meantime, I’m having fun playing with the creative robot “Friends”. Maybe later, when they’re in charge, they’ll still come over and make time to play with me.