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USC Athletics partners with iTrustCapital, the official crypto platform for USC Trojans

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Sport Characteristics | 9 Aug 2022

LOS ANGELES – USC Athletics and iTrustCapital have partnered to make iTrustCapital the Official Crypto Platform of the USC Trojans.

As part of this sponsorship, iTrustCapital will have a strong presence through banners, onsite activations, and additional advertising for the soccer and basketball seasons. Additionally, the custom sign will be displayed in and around the iconic Los Angeles His Memorial Coliseum, home of USC’s football team, and the Galen Center, host of the Trojans’ home basketball games. iTrustCapital hosts special fan-centric events and promotional activities before and after many events throughout the soccer and basketball seasons.

“USC’s heritage and community align with iTrustCapital’s values ​​and mission. As a pillar of Southern California culture, we are proud to work with USC to continue to support its many years of success on and off the field. I think,” said Trever. Gregory, Chief Operating Officer of iTrustCapital. “iTrustCapital, in partnership with USC Athletics, aims to equip every Trojan, current student, and current alumni with knowledge and experience in retirement savings and investing.”

“We are delighted to welcome iTrustCapital as one of our newest partners,” said USC Athletics Director Mike Bourne“In line with our vision to be the most student-athlete-centric program in the nation, we are embracing creative, unique and contemporary opportunities to enhance the USC Athletics brand. The interest in the initiative and the support of greater Southern California aligns with our vision, and we appreciate iTrustCapital’s dedication to our programs, colleges and communities.”

USC Athletics has an incredibly strong and recognizable legacy. The Trojan team has won 133 national championships and has a long-standing tradition of developing skilled student-athletes.

iTrustCapital has seen explosive growth since its inception in 2018, with more than 38,000 customer-funded accounts since inception, and a recent total trading volume of over $5.5 billion. Businesses pride themselves on an incredibly easy-to-use platform that eliminates intimidation and makes investing simple and safe.

“The positive impact of cryptocurrencies on the sports business has been enormous in a short period of time. Drew Dehart, Vice President/General Manager of USC Sports Properties. “Our partnership with iTrustCapital will give the Trojan access to information for those who want to know more about cryptocurrencies.”

About Playfly Sport

Playfly Sports is a full-service sports marketing company that fuses sports marketing, media and technology. Playfly Sports drives results-based solutions for brands that generate over 230 billion impressions each year across professional, college and high school sports, reaching approximately 83% of all sports fans in the United States. Playfly Sports’ exclusivity in the NBA, NHL, MLB, NCAA, esports, and high school divisions leverages the influence and persistence of local sports fandom to bring value to local, regional and national brands to his partners. Brings Playfly’s insight-infused multimedia and technology platform drives innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans across the country. Playfly Sports ignites its brand through the love of its fans. Visit Playfly Sports online at and follow Playfly Sports on LinkedIn, Twitter and Facebook (@PlayflySports).

About iTrust Capital

Named America’s Best Crypto IRA Software Platform*, iTrustCapital enables clients to buy and sell cryptocurrencies with the tax benefits** of an IRA. iTrustCapital’s innovative fintech software platform eliminates the costly inefficiencies and outdated processes of the previous IRA model, allowing investors to access a range of digital assets through retirement accounts. Lower cost than other IRA companies. Headquartered in Irvine, CA, iTrustCapital was founded in 2018 by Todd Southwick and Blake Skadron. iTrustCapital’s software platform is available to all eligible US-based investors (excluding NY and HI) and currently provides access to 29 cryptocurrencies and physical gold and silver in association with its partners. It offers. New assets are added frequently to meet demand.

*Internet Marketing Association, Impact21 – Awards include Innovator of the Year and Best Crypto Investment Platform.
**Some taxes and conditions may apply.