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How to prevent a hustle culture from becoming toxic, according to experts

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  • The looming recession is fueling a revival of hustle culture, experts said.
  • But hustle culture in 2022 will be different.
  • Here’s what employers should keep in mind about how the culture of hustle and bustle is changing.

Earlier this year, Kim Kardashian offered the best advice for women in business.

Kardashian’s statement, along with similar suggestions by other influencers, including “Love Island UK” star Molly May Haig, twitter thread And the discussion on Reddit.Many social media users called for comments poison promotion with hustle cultureAccording to Hooria Jazaieri, an assistant professor of business administration at the Levy School of Business at Santa Clara University, this falls under the broad glorification of “burning the candle from both ends,” working overtime and even working multiple jobs.

Today, with the looming recession and economic uncertainty, this culture of hard work and hustle is revived, Jazaieri said. But hustle culture will look different in 2022, an expert told his Insider. Some people work overtime, others he has two full-time jobs.

“The hustle culture has been around for 3,000 years and will never go away. Only its appearance, terminology and interpretations change.” Workforce and Advisory Solutions Provider.

Here’s how the culture of hustle and bustle is changing, and what employers should keep in mind.

Impatient employees burn out quickly

Jazaieri said it’s in employers’ best interest to keep hustle culture from permeating the workforce. , says Brown and Jazaieri, actually leading to burnout.

The World Health Organization has found that working more than 55 hours a week kills more than three-quarters of Seattle’s population each year, Brown said. People whose lives are spent at work will neglect relationships and their bodies, Jazaieri added. and long-term health hazards.

“I’m a big fan of top models,” Jazaieri said.

While managers try to discourage working 24 hours a day, they also have to balance intense hours in the office, says Brown. Show employees that there is light at the end of the tunnel, he added.

“I think a good manager understands what he can get out of his team and what it’s reasonable to expect from his team,” Brown said. “And if a good manager does that, I think they can guide them through the busy times, but also ensure that there’s a period of downtime afterward.”

The pandemic has put efforts to achieve long-term goals in perspective

The lessons people learned about hustle during the pandemic haven’t disappeared in this new environment. Instead, a different type of work culture will emerge. Employees may be striving for short-term goals, Brown said, or they might be striving for security nets, Jazaieri added.

For example, HR Systems Analyst Dana (not her real name) was one of the 9.6 million U.S. workers who lost their jobs in 2020. Today, Dana is one of many workers unnerved by the economic turmoil who are actively trying to protect their personal finances by taking two full-time jobs.

“I never wanted to be in that position again,” Dana told an insider about being fired in 2020.

The global health crisis has also taught people that life is fragile and that working for distant, long-term goals may never satisfy them, added Jazaieri.

“The pandemic has really highlighted that you may be saving for retirement,” Jazaieri continued.