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How fashiongraphy is disrupting fashion culture and fostering meaningful collaboration

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As a pillar of culture, fashion is integral to the human experience. The ever-evolving fashion industry walks the line between responding to consumer trends and inspiring artistic and business decisions. From the days of royal warrants, to the heyday of high-fashion runway shows, to the rise of street style, creative and elegant clothing as wearable art has captured the hearts and minds of all facets of society. Over the last few years, the fashion industry has undergone several cultural and technological revolutions. Culturally, the fashion industry as a whole is becoming more inclusive with more open conversations around body positivity, diversity and gender. Technically, since the emergence of various social media platforms, vibrant communities dedicated to different fashion subcultures have emerged and become established. As these communities continue to grow and evolve with innovations such as virtual reality and metaverse technology, fashion brands that want lasting success must take their digital presence seriously. Of course, consumers are quick to understand forced interactions and collaborations, so finding the authentic brand voice is essential.

The Fashionography is a visible and visible digital platform and creative agency focused on the latest fashion trends, stunning original content and relevant industry news. Since launching seven years ago, Fashionography has been able to cultivate a cult following with its unparalleled mix of curated content and original agency opportunities.

The Fashionography has established itself as a go-to resource for trending topics in fashion, beauty and creative talent as it relates to topical and engaging digital content. The Fashionography audience trusts the brand’s voice and dedication to culture as the platform is dedicated to curating meaningful fashion digital content, not just trends. In contrast to mainstream fashion outlets with dated ideas like Vogue, The Fashionography stays true to the pulse of up-and-coming topics as well as related topics. At this point, The Fashionography is probably your favorite creative and his influencers (photographers, stylists, etc.) favorite curation tool, serving as inspiration and guideline for industry trendmakers. It’s no surprise that The Fashionography has reached a knowledgeable and culturally curious international audience from New York to Paris to Seoul to Los Angeles and beyond. The Fashionography Instagram account features Olivier Rousteing (CD, Balmain), Gal Gadot, Inez & Vinoodh (photo duo), Carol Nazario (Global Fashion Director, iD), Mert & Marcus photo duo). The Fashionography reaches over 2 million people each month.

When it comes to The Fashionography’s creative agency division, the team helps brands and clients in some unique ways. Leveraging trusted brand names, Fashionography partners with top agencies in the industry. For example, The Fashionography works closely with The Lions Management, a renowned agency known for its forward-thinking approach to talent management. This strategic partnership has created meaningful collaborations that benefit clients in fashion, beauty, entertainment and social media. These collaborations have included various cultural visionaries such as Omar Apollo, Lara Stone, Don Her Tolliver, and Candice Swanepoel. In addition to partnerships with important global figures, The Fashionography is able to foster organic content his partnerships and programs that are activated on The Fashionography platform itself. Additionally, The Fashionography’s creative agency places clients in publications, product features and newsletters that match their target audience. Of course, The Fashionography also has a vertically integrated white label service offering creative workshops and content production.

The Fashionography’s most popular collaborative campaigns include collaborations with Stuart Weitzman, Rag & Bone (with Lions), and Kenzo. The Stuart Weitzman x The Fashionography collaboration is a seasonal limited edition conceived, cast, shot and post-produced by The Fashionography team for his multi-channel use nationwide digital on all popular platforms and channels. It was a campaign. The Rag & Bone x The Fashionography x Lions collaboration was an exciting New York Fashion Week campaign aimed at maximizing Instagram mentions. The Kenzo x Fashionography collaboration has featured Aya Jones in her New York-themed cross-platform social media campaign.

Consistent with the brand’s philosophy, The Fashionography recently leans towards meaningful content on important subjects, bringing current events to the world of fashion. Last week on Earth Day, The Fashionography published a unique article on sustainability, eco-friendly practices and the importance of the fashion industry. The Fashionography, in collaboration with various Ukrainian creators, recently published a timely article on the war in Ukraine, featuring Ukrainian youth, their fears and hopes.

With its unique ability to create original content around the trendiest fashion trends, transform industry culture for the better, and foster meaningful partnerships, The Fashionography has earned its place in the fashion and digital world. I have secured it. For more information, visit our website and follow us on Instagram.


About the author

Saqib Malik Saqib Malik is Director of Prestige Perfections, a world-class service provider in marketing, business development, reputation and crisis management.