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How brands are using online education tools to reach Gen Z

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  • Online educational tools present a unique opportunity for advertisers to engage Gen Z.
  • Quizlet helps brands reach 60 million monthly active users. 90% of that he is her Gen Z and Millennials.
  • Harnessing Gen Z values ​​is necessary for brands looking to earn loyalty.

Gen Z are digital natives and the first to know nothing about life before the internet. They are ambitious and want brands that reflect their values.

Understanding and resonating with this demographic is a dynamic job that marketers need to be present, flexible and always listening to. Capturing Gen Z’s attention can be challenging given their trends, preferred social media channels, and ever-evolving personal values.

For marketers looking to resonate with Gen Z, it’s important to keep up with their core interests.

Education presents unique opportunities for advertisers

Learning is not a hobby or side job for 18-24 year olds. That’s their main focus.

That said, the communities surrounding education are a great place to engage with this elusive demographic. there is. Joining a platform that helps students achieve their academic goals means taking the most important journey of their lives with us.

And advertisers are particularly coveted for space on Quizlet’s platform to attract the attention of its 60 million monthly active users in 18 languages ​​and 130 countries worldwide.

Andrew Roth, founder and CEO of dcdx, a Gen Z research and strategy firm, feels that education-related behavior demonstrates deeper Gen Z values. According to a recent LinkedIn report, these values ​​include learning, career success, and financial security. 1

So it’s no wonder Quizlet is a part of the lives of so many bright young people. Platforms that provide homework help and learning support set students up for success at every stage of the educational journey. And because users are so driven to excellence, their engagement and loyalty to the site make Quizlet one of the largest education and development platforms in the world.2

In fact, 20% of their weekly online learning time is spent on Quizlet.3 ComScore reported in February 2022 that users between the ages of 18 and 24 are 2.2 times more likely to visit Quizlet than the average website. Four

And that’s not all, as our Quizlet relationships continue to grow even as our users grow personally and professionally. The ComScore report also notes that users between the ages of 18 and her 34 spend 133% more time on her Quizlet than the average internet site.

What to consider when marketing to Gen Z

For brands looking to build long-term relationships and earn loyalty, partnering with trusted, mission-driven organizations and causes that represent Generation Z values ​​is a must.

According to the Sprout Social Index, Edition XVII: Accelerate, 50% of Gen Z consumers are more likely to buy from brands that truly understand their customers’ wants and needs.Five

Quizlet is highly rated for these aspects. Quizlet is the #2 most trusted brand for Gen Z, and he is one of the top three brands Gen Z sees as supporting the cause.6

Education itself is one of the main causes that Gen Z is most passionate about, along with diversity, equity and inclusion (DEI) and the environment. Additionally, Gen Z wants brands to actively engage with these causes.7 For marketers, it’s also important to remember that this generation’s diversity spans race, gender, identity and orientation. Specific causes that received the most attention last year included the pandemic, Black Lives Matter, racial equality, LGBTQ rights, and gender equality.

“As a global learning platform, our audience is made up of ambitious, diverse and goal-driven learners. Our student audience is loyal, caring and dedicated to personal, academic and professional development We use Quizlet every step of the way,” said CEO Matt Glotzbach. of quizlet.

“For advertisers, this presents a unique opportunity to build long-term affinities with Gen Z and millennials, while investing in platforms aligned with their core values ​​and an equitable and accessible educational ecosystem. It helps promote

The bottom line: Brands engage with this highly engaged audience on trusted channels that support their achievements and enjoy long-term repercussions and relevance.

Learn more about advertising on Quizlet.

This post was created by Insider Studios and Quizlet Ads.


1LinkedIn’s Gen Z Infographic on the Move (Creation date undecided)

2Comscore Media Metrix® Multiplatform, Education, Total Audience, September 2021, USA

3Quizlet Maru / Blue Brand Health Report November 2021

FourComscore Media Metrix® Multiplatform, Education, Ages 18-24, Feb 2022, USA

Fivehttps://sproutsocial.com/insights/data/index-accelerate/=

6YPulse branded tracker data for US ages 13-39, collected March-December 2020

7 YPulse Cause/Charity & Activism Report Jan 13, 2021

8Quantilope Consumer Brand Expectations on Race and Representation in 2021

9IFC Insight, April 28, 2022

TenYPulse Gen Z Top 10 Personal Goals

11 LinkedIn 2021 Workplace Learning Report