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Drive to prosper!Formula One is booming as Netflix draws in new fans

side The Covid trip was bliss. With extravagant form-filling, and in my case over 250 Covid tests, it was largely tailored to comply with the jurisdictions we traveled to.

Sometimes tests are done three times a day, through the nose, or by spitting into a tube. And I hoped that the positive results didn’t mean spending Christmas in Abu Dhabi.

But the blissful part was an empty airport, no queues at security and a big hunk of planes to yourself. Compare and contrast with 2022.

Drive to Survive has been one of Netflix’s biggest hits since its launch in 2019 and is now attracting more people to the sport.

F1 is booming like never before. With airport queues back to normal and the biggest crowds the sport has seen populating every race venue, it’s almost impossible to find a hotel room to stay.

Join us for the next round in Belgium at the end of the month. Can you find a bargain within 15 miles of the spa track? You’ll need a mortgage adviser as it’s nearly impossible and very expensive if you cancel halfway through.

some facts. A total of 2,481,031 people raced in the first 11 of 13 races, using the latest collated figures, a 22% increase over the first 11 races in 2019. Average TV viewership for main sessions on Saturday and Sunday increased by 11% compared to 2021 figures.

Silverstone welcomed 401,000 fans over the weekend, compared to 345,694 in 2019

Silverstone welcomed 401,000 fans over the weekend, compared to 345,694 in 2019

U.S. TV viewership accelerated to 39% over 2018 figures. Silverstone welcomed her 401,000 fans over the weekend, compared to her 345,694 in 2019. Melbourne was her 420,000 to 351,000.

Even if the neatly rounded numbers provided by the Formula One Group raise eyebrows, the anecdotal evidence largely supports the general claim.

what’s going on? Alpine team principal Otmar Szafnauer, the mustachioed American who ceded control to Stefano Domenicali last year after taking control of the sport from Bernie Ecclestone in a Liberty Media buyout in 2017, said: “The Chase There are three things that Carrie did well.”

“First, it is the first international sport to start the season in lockdown. Second, the budget cap that has allowed smaller teams to compete and thrive. To, Netflix Can you argue with those three?

Partly because Carrie was allergic to journalists, even if I was criticizing Carrie sometimes, I can’t.

Melbourne also experienced 420,000 fans compared to 351,000 earlier.

Melbourne also experienced 420,000 fans compared to 351,000 earlier.

Netflix and the Drive to Survive series have brought the sport to new audiences. Younger (average age dropped from 39 to 37 in 2017) and more female (40%, up 8 percentage points from 2017). We see a teenage girl go to a race with her father.

Netflix has given us all the behind-the-scenes drama.

This is an echo of what Ecclestone has done in another era, on whose shoulders the new guardian stands. In his case, he put his F1 on TV.

Another major reason for the boom is last season’s drama. Max Verstappen vs. Lewis Hamilton and the final day prank. The season has been lively, with some good races and some major accidents, but for now Max and Lewis’ rematch has been denied.Maybe next year.

Netflix has brought the sport to new audiences. Younger (average age dropped from 39 to 37 in 2017) and more female (40%, up 8 percentage points from 2017).

Netflix has brought the sport to new audiences. Younger (average age dropped from 39 to 37 in 2017) and more female (40%, up 8 percentage points from 2017).

Then there is America, which is at least half cracked. The existing Austin lace is blooming. This year’s new extravaganza in Miami was a huge success with his cast of glamorous grids. Las Vegas will join the roster next year.

Still, the old pits the new against the new, so a balance must be struck. If plans to return to South Africa in 2023 go well, this month’s race at Spa could be the last race held in Belgium (50/50). I am worried about renegotiating. Even if the car club blazers out there need to adapt, it should stay.

But so far it’s mostly good in F1. If not airport security.

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