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7 Notable Product Placement Milestones in Pop Culture Herald Community Newspaper

nike sneakers

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Over the past century or so, product placement has become mainstream in film and television. Take a look at Nike’s partnership with ‘Space Jam: New Legacy’ in 2021. According to the brand tracking agency, the brand received more than $94 million of his advertising value generated from the film. This was his 2021 most movies.

While some brands maintain very strict standards for how their products are used in media, there is no denying that the digital age offers stronger product placement opportunities than previous eras. For example, streaming has made product placement more attractive. This is because it is a type of ad that cannot be muted or skipped unless the user pays a premium to hide the ad. But as this form of advertising continues to evolve, it’s worth examining the precedents that have brought product placement to this point.

Drawing on a variety of sources, Giving Assistant has compiled seven outstanding examples of product placement throughout the history of the media. Please note that not all products featured in the media are listed here. It’s often difficult to tell whether a product placement was a stylistic choice by the creator or a paid promotion. Therefore, paid product placements are not a requirement for inclusion on this list.

These examples were chosen to demonstrate placement of different media and iconic products. The ranking is determined based on the first release date of the media.

From movies to video games, here are seven key milestones for product placement.

Around the World in 80 Days (1872)

Jules Verne's novel

DEA/G. Daguri Orti//Getty Images

– Media Type: Books
・Publication product: Transportation company

The placement of products in pop culture dates back to the 1870s. In 1872, writer Jules Verne published his now iconic novel Around the World in 80 Days. It was a huge success and was later reissued serially in newspapers and magazines. When this started happening, companies pushed to add their names to the story. This arrangement was primarily pursued by shipping companies.

Garage (1920)


LMPC // Getty Images

– Media Type: Film
– Product Introduction: Red Crown Gasoline

Buster Keaton and Roscoe “Fatty” Arbuckle’s 1920 film The Garage is not only known as a silent comedy featuring two iconic early Hollywood actors. It is also widely considered the first official product placement in cinema.

In the film, actors play mechanics and volunteer firefighters who face a series of disasters over the course of a day, from wrecking a client’s car to finding their own building on fire. . The famous garage features an ad for Red Crown Gasoline, a real gasoline company. If you look closely, you’ll see ads for the character’s auto Red Crown his petrol on the walls and equipment of his shop.

Extraterrestrial Life (1982)

Henry Thomas on set

universal pictures

– Media Type: Film
– Featured product: Reese’s Pieces

US product placement reached new heights when Universal partnered with Hershey’s to promote Steven Spielberg’s 1982 film ET the Extra-Terrestrial. In his one of the film’s most iconic scenes, young Elliot (Henry Thomas) follows in the footsteps of one of his company’s products, a piece of Reese, to bring the famous alien back home. .

Spielberg originally wanted to feature M&M’s in the film, but after Mars, the brand behind M&M’s, declined, Universal turned to Hershey’s. Hershey’s finally paid his $1 million for his marketing campaign, from posters to commercials, to tie in “ET.” Prior to this early ’80s advertising partnership, Reese’s Pieces was facing declining sales. However, candy sales reportedly spiked after the movie’s release.

Waynes World (1992)

Wayne Mike Myers (L) and Dana Kirby

Lester Cohen // Getty Images

– Media Type: Film
– Applicable products: Doritos, Pizza Hut, Mountain Dew, Pepsi, Reebok

‘Wayne’s World’ morphed from a recurring sketch of ‘Saturday Night Live’ into an iconic touchstone of ’90s comedy. It is also remembered as the first major film to imitate and flaunt product placement at the same time.

In the film, Wayne (Mike Myers) and his friend Garth (Dana Carvey) take control of a public television show after being bought by unscrupulous businessman Benjamin Cain (Rob Lowe). fight to get it back. Benjamin makes a series of changes to the show, including introducing sponsors. In one of his memorable scenes, Wayne says, “People kind of do things just to make money,” while showing off a Pizza Hut box, a bag of Doritos, and a can of Pepsi. Product His placements are still a major component of film financing, but with “Wayne’s World,” the practice couldn’t be stopped so easily.

30 Rock (2006)

Actresses Tina Fey and Jane Krakowski (R) on set

Jeffrey Ufberg//Getty Images

– Media Type: TV Shows
– Featured Products: Snapple, Verizon, General Electric, Kraft, Snapple, Dr. Pepper and more

For seven seasons, Tina Fey’s hit NBC sitcom “30 Rock” took the art of mocking while featuring product placement to a new level. In one 2007 episode, a writer for the show’s fictional comedy Her Series lamented the practice of featuring products in the series before seamlessly praising her sponsor of the scene, Snapple.

In a 2008 episode, Liz Lemon asks, “Can I get my money now?” After spending an entire scene expressing love for Verizon products. Other notable sponsors included Kraft and Dr Pepper. This long-running method of product placement has definitely changed the game when it comes to advertising on TV.

Final Fantasy XV (2016)

gamer playing video games

Chesnot // Getty Images

– Media Type: Video Games
・Product introduction: Cup noodles

Square Enix’s Final Fantasy XV is far superior when it comes to video game product placement, incorporating sponsor Nissin’s Cup Noodles into various aspects of the game. There are multiple dialogue scenarios that mention Cup Noodles, entire missions related to Cup Noodles, and even noodle-themed clothing items available to characters. increase.

Nissin Cup Noodles are known as the “original instant noodles” in America, but are even more popular in Japan, where “Final Fantasy XV” was created. There are even museums throughout Japan dedicated to brands.

DJ Khaled – No Brainer (2019)

DJ Khaled on stage at the BET Awards 2021 at the Microsoft Theater

Johnny Nunes // Getty Images

– Media Type: Music
– Listed products: Belaire, Kandypens, Bumbu, Ciroc, Fashion Nova, D&G

When it comes to product placement in music videos, DJ Khaled’s 2019 video for “No Brainer” is arguably one of the most infamous recent examples. The video not only features fellow famous musicians Justin Bieber, Quavo, and Chance the Rapper. He also highlights six brands throughout his 2:26 runtime.

These brands run the gamut from vape maker KandyPens to alcoholic beverage Bumbu rum to women’s online retailer Fashion Nova. The product of “No Brainer” This isn’t the first time for Khaled, though his placement numbers are substantial. He’s also featured many of his placements in other videos, including 2021’s “I Did It” and “Let It Go.”

This story was originally published in Giving Assistant and was produced and distributed in partnership with Stacker Studio.