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Why you should learn the right skills when starting your business

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Opinion holder entrepreneur Contributors are their own.

“But I’m no expert. I don’t have a degree or certification. How can I start a business? No one takes me seriously, let alone pays me.”

i hear this all time from my students. I patiently remind them that I am a high school dropout. On paper, his only credential to manage Facebook and Google ads is the fact that he runs his seven-figure agency that manages Facebook and Google ads.

Since it does not usually penetrate, recent wall street journal An article that tells an all-too-familiar story about a group of graduates who fail to secure well-paying jobs. These students went into six-figure debt to complete their MFA degrees, but it turns out not all students will be Scorsese anytime soon. An Ivy League education could not save them from the same low-paying entry-level film jobs as those who did not. Get a condominium-sized loan.

The country faces an epidemic of highly educated, underpaid wage chasers. This is because the equation for success is completely reversed..

What I’m about to tell you applies not only when you’re starting a business, but also when you want to have a lucrative and fulfilling job.Explain how most people approach skill acquisition, then explain how they have been successful People approach skill acquisition.

If I do my job well, you can be sure that you don’t have to be an expert to start a business. In fact, you’ll get better results if you’re not an expert at the moment.

Related: 8 keys to becoming an expert in whatever you sell

How much people learn skills

“It’s how you go to college, get an advanced degree, and succeed.”

It’s amazing how people refuse to believe what’s in front of them. Colombian filmmakers are not unique. His 46% of American workers report being “underemployed,” according to a PayScale survey. On the other hand, 76% of respondents said it was because they were not using their degree in their careers.

But people still blindly follow old routines like:

  1. Invest time and money in education to acquire skills.
  2. Hit the market with your newly acquired skills.
  3. ???
  4. profit?

Let me say two things about this approach. First of all, frontload all’re sinking tons of time and money to acquire the skills you desire The market will reward you. In fact, so many graduates enter the market and find that the market doesn’t need their skills. Worse, many find themselves overqualified because they are highly educated. They priced themselves out of the market.

Related: 5 steps to establish yourself as an industry expert

how entrepreneur acquire a skill

Entrepreneurs and knowledgeable people take a backwards approach to what I’ve outlined above. Here’s what it looks like:

  1. Go to the market and ask what problems they have.
  2. Find out how much they are willing to pay to fix the problem.
  3. When you find a problem that the market will pay a lot of money to solve, go out and learn the skills you need to solve that problem.
  4. Get your first client.
  5. Use your first client as hands-on training to improve your offer.
  6. Present your offer to the market.

entrepreneur starts With the market — listen to what they want and only then acquire the necessary skills.

There is also far less upfront risk. Yes, it can take time and money to acquire the skills needed to solve market problems. Maybe it will require a degree? Probably not? But probably not. Books and online courses can do wonders.

But no matter how much time and money you invest, you do so knowing that payday awaits on the other side. Because it’s responding to the market.

you are the problem solver. And, at the end of the day, that’s what people pay for. Colombian filmmakers have learned bitterly that there are no big problems to solve. Getting an expensive degree didn’t change that.

Related: 7 ways to position yourself so people see you as an expert

next step

Here are the reasons why you should start a business in advance you have the skills to offer. Once you start your market research, it’s time to start your business.

Here’s how to get started:

  1. Pick a niche.Don’t be tempted to chase money — folks We market to consulting services, doctors, lawyers, and more. In many cases, the more vague and esoteric the niche, the better.
  2. Talk to people in your niche. Find out what their biggest day-to-day problems are.
  3. Ask how much you will pay to fix the problem. If they say he’s under $2,000, your business may be out of business. It should be worth your time.
  4. Need extra bonus points? If you’re feeling ambitious, ask them to pull out your credit card and pay for the solution! is the way People are willing to pay for solutions. This is the ultimate validation of product market fit.
  5. now and only Now — get out there and get the skills you need to solve problems.

You don’t have to be a 10,000 hour master. It just requires a) more knowledge than the client and b) enough knowledge to solve the problem.

It’s all about solving problems. Thread that needle and you’re as good as you’ve been paid.