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Which technology solution should brokers prioritize?

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There is no doubt that real estate agents are facing fierce competition throughout the industry. RealTrends recently spoke with Stuart Sim, the next head of industry development. Chime TechnologiesAbout technology solutions that brokers should prioritize to set themselves apart from their competitors.

HousingWire: What are the current challenges for securities firms looking to accelerate profit growth?

Stuart Sim: Like many real estate industries, the real estate industry has faced some unique challenges over the last three years, spurring an unprecedented competitive environment. FCMs are not only struggling to compete with industry giants to win leads and grow their business, but also to attract and retain top producers to support their growth goals. increase. Strategic broker owners know that recruitment is an important part of their daily routine and need tools to automate the process and manage and nurture candidate pipelines for effective integration. .. Meanwhile, new financial models, iBuyers and Power Buyers, add a new level of complexity to market competition, allowing brokerage owners to plan ahead, win new businesses where and how, and top producers. It is becoming more and more important to focus on attracting.

Geography also presents challenges for brokerage firms, where some markets are declining by 60-70%. To be successful, brokerage firm owners need to dig deeper into their own market demographics to build sustainable business plans. In particular, brokerage firms need to focus on marketing automation to help build and maintain strong local brands from strong websites, strong social media presence, and content-driven email / SMS messages. I have.

I think we are facing difficulties two years from now. Securities company owners have a strategic business plan backed by technology to increase brand awareness, gain market share and attract talented agents to effectively support and accelerate business growth. You need to pay attention to and do it today. Otherwise, you will almost certainly be left behind as a result of your savvy competitors.

HW: What should brokers prioritize when it comes to technology solutions? Where should they start?

SS: Historically, the real estate industry has struggled to make effective use of technology. Low hiring rates, lack of trust, and changing priorities pose significant barriers to growth. Many owners have a vision of how technology will support their business from the start, but often lack the infrastructure and training resources they need to stay in use. As a result, agents return to time-consuming and bad habits, slowing business growth and slowing agent productivity. Brokers also often subdivide technology platforms to address critical business processes. This siled approach requires agents to be trained in different technical solutions, leading to frustration and inevitably lack of use. With this in mind, real estate technology has evolved with a number of integrated platforms available, explicitly designed to support the unique needs of agents, teams, and businesses as well. Strategic brokerage firm owners need to identify and implement a comprehensive, integrated platform designed to support key business functions and grow with the business. Consolidating into a single platform allows owners to eliminate past challenges, streamline training, automate routine and time-consuming processes, and allow agents to focus on revenue-generating activities.

Going one step further, a promotional platform with built-in AI capabilities can also help you identify, nurture, and transform leads faster and more efficiently to help you grow your business. Introduce a powerful platform to streamline your day-to-day operations, attracting and retaining top producers, automating key marketing functions, making your business stand out from your competitors and keeping your head in the most important audience You can bother. ..

HW: How can FCM leaders facilitate the adoption of technology among agents?

SS: Training is essential to the successful adoption of technology among all agents. Failure is inevitable unless agents spend time and resources getting used to the technology they have invested in. From the beginning, brokerage firm owners can provide agents with seamless access to training resources, content, and support so that they can take advantage of the tools right away, as well as expand their use over time. You need to make sure you understand it. Partnerships with technology providers who can provide a robust library of tools, content, and dedicated support staff to help with this are essential.

It is also mandatory among FCM owners to help educate agents about the value that technology brings to individual agents. It emphasizes the role of technical tools to help improve conversion rates, automate lead generation and development, automate marketing and simplify outreach efforts. By spending time in advance learning the tools handed over, agents spend more time of the day doing what they are best at, servicing their clients. You will be able to concentrate on what you do. Leadership is essential to spreading the power of technology to help overcome the hurdles of hiring legacy agents.

Agents often hesitate to pass valuable databases to company-wide CRM because they can endanger valuable leads that they have worked hard to secure over the years. After all, every agent is a truly independent business owner, valuing every dollar he spends on marketing and potential customers. When they succeed, they want to keep their clients long-term and avoid competitors reaching out to their customer base. This is especially important. Only 4% of consumers use the same agent twice. For example, by allowing agents to understand the value of leveraging innovative CRM, brokerage firm owners and their technical partners alleviate traditional trust issues and instead agents have a positive ROI. Allows you to focus on.

HW: How does Chime’s enterprise platform help brokers grow their businesses?

SS: Chime is a market leader because it understands the unique needs of the real estate industry and is good at providing innovative solutions with this audience in mind. Recognizing the challenges facing today’s brokerage firms, we recently launched Chime Enterprise. Our new platform combines award-winning CRM and the best marketing automation with key customizable features such as flexible account structure, top-down lead routing capabilities, and white label options for most brokerage firms. Developed explicitly to support the complex organizational structure of. Unlike others on the market today, Chime Enterprise also includes an active recruitment module to identify, manage and develop candidates throughout the recruitment process. Combined, our enterprise platform addresses the growing challenges faced by FCM owners in a highly competitive environment. The main features of the platform are:

  • Top-down routing capabilities for read optimization – Pre-configured rules assigned to leads help streamline ownership, better track where leads occur, and promote lead involvement. A single instance of leads reflected on the platform allows brokerage firm owners to optimize lead generation and distribution and improve profitability.
  • White label option to increase brand awareness – Easy-to-use built-in features for customizing features such as email, domain name, login page, dashboard, marketplace, etc. allow customers to fully brand their platform without the need for additional IT support. increase. An enterprise platform with a centralized library of smart plans, marketing materials, and email templates provides seamless access to a consistent toolset for all agents to support a cohesive marketing strategy for teams, offices, and And ensure consistency across locations.
  • Active recruitment to build high-performance teams – Built to streamline and automate difficult recruiting processes and support critical business growth, Chime Active Recruiting allows brokerage firm owners to successfully manage a healthy pipeline of eligible candidates. Make it easy to do. Featuring seamless integration with the local MLS database, the agent drills down into a detailed view of potential candidates based on key areas of interest and is dedicated to continuous development. You can add it to your watch list. Later this year, we plan to add a dedicated smart plan to automate recruitment campaigns and candidate pipeline communications, and integrate with top recruitment tools to further extend the functionality of the module.

I think the real estate industry will be strong for the foreseeable future, as there are great opportunities to build wealth through real estate transactions and ownership. While new trading methods may be seen through iBuyers, Power Buyers and even cryptocurrencies and tokenized real estate, as a technology leader, the most innovative in the market dedicated to helping the real estate community succeed. We will continue to provide targeted and useful tools for the semester.

For more information on how Chime’s enterprise platform can help brokers grow their business, please visit chime.me.

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