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Watch: Mona Scott Young, Yandy Smith, and Kristyl Kimbrough analyze the reality TV business

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The reality is, if your TV isn’t programmed to remind you to watch episodes of current or past reality TV series, your culture card is revoked. Where would you have been if you hadn’t been glued to your TV with all the stories from the extraordinaires and media gurus themselves? Mona Scott Young, Yandy Smith And newcomers to reality TV, christyl kimbrough..

With over 10 years of experience as career women both on-camera and off-camera in reality TV games, Mona, Yandy and Cristyl Essence E Suite experience in 2022 Essence Cultural Festival We shared the reality of reality TV and how the “show” business expands from behind the screen into partnering with major brands and building businesses, taking personas and turning them into rising stars.

“As a producer, it’s always important when talking to a talented artist. [Love & Hip Hop] Show me what I tell them, know what you want out of this, because it’s an exchange,” Mona said. There are pros and cons to what you do, but I truly believe that if you are clear about what you want and what you want to exchange with your audience…the ability to connect with them. Given , there is no platform like reality television to build your brand, reach your audience, and connect with your audience.”

Kristyl, a real estate attorney with her own firm and currently appearing on OWN’s Ladies Who List: Atlantashe says she quickly learned to be authentic by focusing on her professional goals while navigating the real space.

“I wasn’t looking for anything in the entertainment industry. Reality TV found me,” she said. So that’s what happened to me and my castmates. I joined. My dream is to be the best real estate attorney who hires people who look like me and you.

Similarly, Yandy says he had his eye on bigger prizes from the start. Rather than joining her reality television circuit with the goal of gaining fame like many, she decided to use the platform to do three things for her: , to grow her then-newly minted EGL lifestyle brand and generate additional revenue streams.

“I think the original goal was to show a woman in the hip-hop and music space who got her own stripes. “I understand business. So I thought, come on, this show, this is a commercial, so I have to sell outside of who I am and the brand that I’m trying to create. I need the product, whatever it must be. It was a scene showing off my jewelry line, and it was very clear that I wasn’t doing this show because I wanted to be a famous star. I wanted to jumpstart my career and make money.”

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To hear the full conversation, watch the video above. For everything you missed from the 2022 ESSENCE Festival of Culture, visit our official video content hub here.

topic: #BlackJoy2022 #ES_2 #SS