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UFC champions say business is harder than fighting

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Opinion expressed by entrepreneur The contributors are themselves.

UFC Lightweight Champion Habib “Eagle” Nurmagomedov moved to the other side of the fight business in 2020 and launched the Eagle FCMMA League. We recently talked about how he treats retirement, endures Dana White’s silent treatments, and what it’s like to run his own MMA league.

Related: What to Learn from UFC and Boxing Marketing Strategies

Life after the octagon

Retirement was not easy for Nurmagomedov, who left the sport undefeated. “Retirement changed me,” he says. “I trained four to five hours every day. The hardest part is that I feel better when I train.”

As an entrepreneur tasked with building the Eagle FC against the impressive UFC, Nurmagomedov surprised everyone, including himself, with his business insights. “I didn’t know if I was good at business. I thought I was just an athlete and just a fighter,” says Nurmagomedov.

Eagle finds his wings

However, Khabib and Eagle FC have been successful. “God gave me this good energy, and I found that with the relationships I have, I can secure good deals. I have been good at connecting with people since I retired. I found out that there is. “

The Hall of Fame is described as terrifying and brilliant inside the octagon. But Habib isn’t worried about his image. “Honestly, I never think about how I want people to see me as an entrepreneur. I just focus on myself. That’s it.”

His schedule as a business owner hasn’t given up at all since his training regimen began to deprive sweating of marketing and promotional opportunities. “I’m pre-scheduled so far. My brain is constantly moving, and even during my sleep, I’m thinking about business now. Life has been since I retired two years ago. It has changed, “says Habib.

Business is tougher than an octagon

Casual MMA fans may bet that living in an octagon is more difficult than living in a conference room. Habib disagrees. “The inside of the octagon is much better. The octagon has rules. The business world is not fair and people are always breaking the rules. If you break the rules of the octagon, you lose. “

Habib may have formed a strong opinion in the business world, but he quickly emphasizes that the “American dream” for immigrants is alive and well. “When I first heard [concept] American dream, I couldn’t understand what that meant. I arrived in this country in 2000, worked incredibly hard, trained daily and is now inducted into the Hall of Fame. The “American Dream” has come true for me and my family. “

Habib continued, “If they [immigrants] Coming from Russia, Mexico, or Africa, it doesn’t really matter. They come to this country to work and work hard. America is a great platform for anyone who wants to work. “

Dana White: Competitors and Mentors

Habib grew up in the mountainous village of Shirdi in the Republic of Dagestan. The YouTube video introduces a boy eagle wrestling bear. Those early experiences helped him well inside the octagon. Dana White once called him the greatest MMA fighter ever. However, since Habib’s retirement, White has become unresponsive to his communications and is wondering if silent treatment is intentional. “I think he’s playing games with me, but I have to learn from him,” says Nurmagomedov. “Dana White is the greatest promoter ever. No one is nearby.”

White may also be a bit threatened by the success of Eagle FC.

EagleFC directs more than 1 million viewers per person through the free app FLXCast.

But Nurmagomedov is far from delusional when talking about uphill to build a league in the face of the current “champion”. “We believe in us [EagleFC] It takes 5 to 7 years to build our brand. Then you can discuss success. We are just getting started and this is a business. You need to create content that is important to MMA fans. “

His advice to entrepreneurs

Despite his success both inside and outside the octagon, Habib never envisions victory. “Whenever I prepare for the fight,” he says. “I always thought my opponent could beat me, especially if I wasn’t training as hard as I thought I could,” he says.

Habib says strict thinking is essential. “Hard work is not about someone’s DNA. Hard work is about your mental composition. There are no 50/50 days. You are either fully involved or not. Between. Is not in. “

There is no better place than my home

Habib owns a considerable amount of land in his hometown. As Nurmagomedov and Eagle FC’s business opportunities continue to expand, he admits that he is indulging in his fantasies about his land, his vegetable business, and when to return to his home next time. “Many people around the world know who I am, but internally, I’m still the same guy, the guy in the village,” he says. “It takes time to fully understand and appreciate how famous I am.”