Main menu


Technology proves important during market downturn

The logistics industry is undergoing a serious technological revolution. Since the ELD obligation came into force almost five years ago, the space that was once characterized by refraining from adopting the latest solutions has changed rapidly. Now it’s clear that technology is paving the way for a safer and more profitable future.

In addition, the freight market has experienced slow but steady softening over the past few months, balancing pricing power between shippers and carriers. When the spot rate goes down, the carrier should expect the shipper to start negotiating a lower contract rate again. To prepare for this move, carriers can now focus on reducing waste and optimizing their operations. For most carriers, adopting technology is the most effective way to reach this goal.

There’s a lot of talk about emerging technologies such as autonomous vehicles and electric vehicles, and long-term technology plans certainly have a place for these cutting-edge solutions. However, in the near future, Averitt EVP of sales and marketing, Kent Williams will make a more productive fleet by focusing on technology aimed at making existing equipment (and employees) more efficient. I think it will be more likely to be created.

Solutions such as route optimization and real-time visibility are useful no matter what is happening in the market. With these tools, carriers can optimize their movements by reducing deadhead and wasting fuel. This will increase profitability and reduce carbon dioxide emissions.

According to Williams, new safety technologies such as front collision braking, interactive cruise control, blind spot and lane departure warning, and rollover prevention technology may be the shadow heroes of the industry.

These technologies have the power to make trucking safer for both truck and motor vehicle drivers by reducing distractions in the driver’s cab and limiting the potential for human error. These solutions not only prevent accidents caused by truck drivers, but also prevent accidents by allowing drivers to respond quickly to mistakes made by other drivers on the road.

“For years, there have been few technological advances that significantly improve the safety of professional drivers, but in the last few years we have almost all the safety technologies available in Class 8 high-end cars. Now, if a company chooses to invest in these enhancements, the tractor will, “says Williams. “In addition to maintaining the public safety of our drivers and vehicles, which is our number one priority, investing in this technology reveals unclear benefits such as increased driver satisfaction and reduced turnover. Helps reduce costs from exposures of responsibility. Improves safety and wins everyone. ”

Using technology for more office-style tasks such as marketing, recruitment, and relationship management can significantly change how effective carriers are in building and maintaining connections. By sending videos and digital marketing presentations, businesses can make their content attractive and accessible at all times of the day, much more than relying on older school methods such as phone calls and face-to-face meetings. You can reach people.

Williams admits that it’s wise to wait a few months to adopt a new technology, but he’s aware that it takes too long to try new things.

“With any technology, the rate of return on investment is fairly fast,” says Williams. “Go ahead and get in as technology makes you slimmer, more efficient and safer.”