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NGL Collective and mitú Combine to Create America's Largest Digital-First Latino Media and Entertainment Powerhouse

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GoDigital Media Group Acquires NGL Collective John Leguizamo With support from MEP Capital

Los Angeles, August 1, 2022 /PRNewswire/ — GoDigital Media Group (“GoDigital”), a global media and technology conglomerate focused on community, content and commerce, today announced the backing of MEP Capital, an investment focused on media and entertainment announced that it had acquired NGL Collective. Hard.

As part of the acquisition, NGL Collective (“NGL”) is America’s leading new-generation Latino digital-first media and entertainment company co-founded by actors and activists. John Leguizamo and industry leaders David Chitel will merge with GoDigital’s mitú, a leading digital media publisher dedicated to inspiring, representing and serving Latinos in the United States. The new entity will retain the NGL Collective name and will help advertisers connect with this coveted audience, regardless of age or language preference, with the nation’s largest 100% Latino-focused focus. Become a digital-first Latino media powerhouse.NGL serves a vast network of Latinx creative and media partners, reaching the US Latino community through a series of social media and editorial sites, in-person and virtual community events, and published research.

“Latina media consumption is exploding. NGL’s expertise in Latin media solutions and NGL’s shared commitment to culturally relevant creativity make NGL a great addition to GoDigital’s portfolio.” .” Jason Peterson Chairman and CEO of GoDigital Media Group. “This acquisition solidifies our foothold in the US Latino media space.”

NGL’s premium Latino video service on web, mobile, social, and connected TV and #1 comScore ranking combine with mitú’s community of over 13 million social followers and web visitors for unparalleled video Delivering consumer- and advertiser-driven experiences.

“Latinas are the largest ethnic group in the United States, accounting for 11% of purchasing power, yet their contributions are consistently excluded in media and entertainment,” he said. John Leguizamoco-founder and partner of NGL Collective. “The shared commitment of the NGL Collective and mitú to amplify the voice of the Latino community expands our platform and reach. Latinos in front of and behind the camera speak directly to our community. , increases our chances of influencing how America sees us—and how we see ourselves.”

Combining the market presence of the mitú brand consisting of wearemitú, somosmitú, FIERCE, crema and Things That Matter with the NGL brand consisting of Latina Moms, Hispanic Kitchen and Hispanicize, the new NGL community is the largest gathering of Latinx influencers. Configure , content creators, entrepreneurs, trendsetters, media and entertainment innovators around the world. NGL’s in-house Emmy-nominated production team also works with mitú’s social his content and brand his studio team, which operates mitú Studios, his 14,000-square-foot studio on the East Side of Los Angeles.

“For ten years, mitú has built its legacy by creating communities and making Latino voices heard. We can continue to build brands, cultural content and experiences that resonate and represent it.” Vanessa Vigilchief brand officer, NGL Collective. “We are very pleased to bring these companies together with a common mission and complementary solutions, and to be part of mitú and his NGL leading brands for the next decade.”

NGL will be led by current CEO and Founder David Chitelwith creative support from partner John Leguizamo. Vanessa Vigil Promoted from General Manager of Mitu to Chief brand officer of NGLs. Ben LeffChief Operating Officer of NGL, Ben DeJesusPresident of NGL Studios, and Joe BernardNGL’s Chief Revenue Officer will remain in the same role. Stephen Brooksmitú and president of Latido Networks, will oversee the integration of the two companies, with a focus on strengthening GoDigital’s investments in Latinx media.

“This unprecedented business combination reinforces our mission to be the number one new-generation Latino digital-first media and entertainment company in the United States.” David Chitel, CEO of NGL Collective. “The power and influence of Latinos in the United States deserves a company like NGL dedicated to connecting advertisers with our coveted audience within language, culture and context. Our newly expanded depth of services, including mitú, sets us afar: leaders in our space.”

Kroll Securities, LLC acted as exclusive financial advisor to NGL Collective in connection with the transaction. Frost Miller LLP acted as legal counsel to NGL and Stubbs Alderton & Markiles LLP acted as legal counsel to GoDigital. GoDigital’s transaction progress was coordinated by Zeevo Group LLC.

NGL Collective
NGL Collective (“NGL”) is a leading independent Latino media and entertainment solutions company in the United States that connects advertisers with Latino audiences within language, culture and context. The NGL Collective was the first advertiser to reach Latinos decades before it was cool, understood and accepted to talk about the growing NGL (New Generation Latinx) majority in America. We are dedicated to modernizing the way we engage with customers. As the group that coined the term ‘New Generation Latinx’, we know NGL best, enabling advertisers to Helping him connect with NGL.

About MEP Capital
MEP Capital (“MEP”) is an investment firm focused on opportunities in the media and entertainment industry, providing support to the creative community. Across digital media, music, film and television, games, live events and digital media, MEP partners with leading industry operators to finance projects, acquire assets and invest in their businesses. We invest with committed capital from institutions, family offices and high net worth individuals through long-term oriented funds.

About Mitu
mitú is a leading digital media company dedicated to inspiring, representing and serving Latinos in the United States. As a platform built by Latinos for Latinos, mitú brings together both the collective and unique experiences of 200% generations (100% American and 100% Latino) through videos, editorial We are committed to representing across multiple touchpoints in , social, media and research.

About the GoDigital Media Group
GoDigital Media Group (“GoDigital”), through its operating subsidiaries, is a diversified multinational conglomerate focused on technology-enabled, vertically integrated IP rights management. GoDigital focuses on synergies between music, video networks, content across brands, community and commerce.