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Merkle Response Management Group (RMG) Announces Sustainable Business Plan to Maintain Post-COVID Preparedness and Resilience

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The plan features four pillars to reduce business disruption during future unscheduled events

Hagerstown, Maryland, August 2, 2022 /PRNewswire/ — Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, the technology-enabled, data-driven customer experience management (CXM) leader, has launched a sustainable business plan. Announced. Developed in response to the COVID-19 pandemic, the plan outlines the company’s strategy for ensuring business continuity in the face of future unplanned events.

The plan features four sustainability pillars that define Merkle RMG’s strategic goals for building a more sustainable business. These measures apply insights the company has learned from navigating several of his COVID-related business challenges.

Merkle RMG’s four sustainability pillars:

  • Expand your remote workforce and cross-train your staff. Merkle RMG has some staff ready to move quickly to a remote setup if necessary. This allows you to extend your onsite operations to support a safe and physically remote working environment. Cross-training supports more fluid use of resources across all operations and clients, reducing service gaps.
  • Open a second operational facility. This allows Merkle RMG to increase headcount on the first shift, increasing productivity. It also expands resources in critical operational areas to support more volumes and eliminate bottlenecks.
  • Invest in new technology to improve processes. Merkle RMG is rethinking processes, simplifying workflows and identifying ways to increase production with new technology.
  • Increase investment in your employees. To develop Merkle RMG’s most valuable asset, its people, the company works on wages, develops employee programs and takes proactive steps to improve the overall working environment.

“Merkle RMG recognizes the impact the challenges of COVID-19 have had on our clients’ fundraising operations,” said Merkle RMG’s President. Kent Grove“We know that to move forward, we have to do business differently.”

“By developing this plan, we have put in place a strategic framework to improve our preparedness and resilience as an organization,” Grove continued. “As a result, Merkle RMG will be better equipped to continue to serve clients seamlessly and strategically, even when faced with unexpected challenges.”

Learn more about Merkle RMG’s Sustainable Business Plan at

About Merkle Response Management Group

Merkle Response Management Group (RMG) is a process, data and technology driven company. Combining best-in-class direct response processing, customer care, and fulfillment solutions with actionable data insights, Merkle RMG drives 1:1 relationships, improving the donor and customer experience, increasing retention and revenue. improve. Applying best practices learned over 39 years in business, the company employs a high-tech/high-touch approach that helps minimize costs. Each client’s requirements and strategic goals. Merkle RMG serves over 200 clients in the non-profit, government and commercial markets. For more information about Merkle RMG, please visit or follow us on Twitter. @MerkleRMG.

About Markle

Merkle, a Dentsu company, is the leading data-driven customer experience management (CXM) company, dedicated to delivering unique and personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading non-profit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology and analytics forms the foundation of unparalleled skills in understanding consumer insights that drive hyper-personalized marketing strategies. We combine strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, loyalty and promotion to improve marketing results and competitive advantage. With over 14,000 employees, Merkle Columbia, Maryland, with over 50 additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit

source markle