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Life in the New Jersey Lottery: The Impact of the Billion Dollar Draw on Organizations

The funny thing about lotteries is that even the lotteries that regularly pay out hundreds of millions of dollars have a tipping point where everything changes.

“About $500 million,” said Missy Gillespie, chief communications officer of the New Jersey Lottery, with a laugh.

“It’s incredible to think about it, but there’s a kind of lottery fatigue. People are so used to million dollar jackpots that hundreds of millions don’t really matter. And I don’t think $400 million is enough to go out of your way to buy tickets.

Missy Gillespie. (photo courtesy)

“But once you get to $500 million, people start saying, ‘I can do something with this,’ and the excitement starts to build, and it really picks up speed.”

Jackpots are much higher than they are now. Friday night’s Mega His Millions jackpot could reach his $1.25 billion, the second highest ever. If no one wins again, next Tuesday’s total could exceed the January 2016 Powerball jackpot of $1.56 billion.

Gillespie doesn’t have time to ponder it. She’s still trying to get through her busiest week in her three years with the organization. It wasn’t just Friday night and Tuesday’s raffle build-up that no one won the $830 million jackpot, but Friday was the first day of her Ballooning Festival at Whitehouse Station. There is also. This is the third time that Lottery has served as a designated sponsor.

“I’m sure you’re busy,” she said.

Gillespie found time to talk about ROI-NJ and Mega Millions and all things lottery. Take a look at the conversation he edited for space and clarity.

ROI-NJ: What Happens Inside When Lottery Fever Strikes?

Missy Gillespie: The biggest reason is that we stopped paying for media support and used only earned media. But we don’t stop communicating. Start using social media to promote responsible gaming messages.

It’s really important to us. I want many people to buy one, rather than one person buying a lot. We want people to play responsibly.

Personally, I believe that if you’re going to win, you’ll win, regardless of whether you have 50 tickets or 1 ticket. But we want people to be in the game. We want it to be a positive experience.

ROI: What do you mean?

MG: Lotteries are meant to be entertainment. It’s for your discretionary funds. We are very keen to say, “If you’re playing the lottery for retirement, you need to come up with a new plan.” We want people to dream. There is nothing better than thinking about what you can do with that money. And someone always wins. I always speak to winners.

ROI: what is it like?

MG: I am very happy. i have seen a lot. I watched a woman with a son without health insurance win the Powerball jackpot. She said, “Now I can pay for his surgery.”

I saw a guy who was so cool and cool and was collecting about it won millions of dollars. He said he had already won the lottery and this was just a bonus. I said, “What do you mean?” He said, “I should have died years ago, but they were able to save me. So I feel like I already won the lottery. It was no big deal to him.”

There was another guy who won hundreds of thousands of dollars, but was too busy to get him to come to the office.

I have seen absolutely everything.

Do you have a gambling problem?

As Chief Communications Officer of the New Jersey Lottery, Missy Gillespie can share the life-changing experience of winning the lottery. She also talks about responsible play.

“We have a great partnership with the Compulsive Gambling Council of New Jersey,” she said. We take responsible gaming seriously.

“In the fall, we will have our annual awareness campaign: ‘Aren’t you 18 yet? Nobet. It’s meant to remind traders.”

ROI: What comes next when someone wins a big jackpot in New Jersey?

MG: You can claim it for one year from the drawing date. It is also advisable to consult a professional first when dealing with such large sums of money. We can’t give advice on who to talk to, but we recommend that you do so with a tax accountant, financial planner, or attorney. This is a lot of money. There are many different professionals who can help you.

ROI: Talk about security?

MG: We tell them a lot, but remember, it’s a little different in New Jersey because we have the right to anonymity by law. . Reporters cannot call us and ask for your name. The only way people will know you won is by telling them you won.

ROI: Of course, winners are not just winners. How is New Jersey benefiting?

MG: The store that sold the winning ticket will receive $30,000. Flat rate. The state will receive his 8% of the winnings. The federal government gets 24% of her.

ROI: Last question. Your friends and family know that you work for the New Jersey Lottery. What are your questions for this week?

MG: Everyone wants to know if there are any hot numbers. (No.) Everyone wants to know if there is a lucky store. (No.) Everyone wants to know the winning numbers.

I tell them

No secrets. luck of the lottery. I’ve seen people win with fortune cookie numbers, and I’ve seen people win with random numbers. I’ve seen people win many times. No secrets. It’s just luck.

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