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Kenyatta Byno: Enabling Athletes to Use Personal Brands

Sports Illustrated and Empower Onyx spotlight the multi-sport journey of black women in this series, from seasoned athletes to rising stars, coaches, executives and more. Elle-evate: 100 Influential Black Women in Sports.

Kenyatta Bynoe, Vice President of Creative Strategy and Marketing at OneTeam Partners, is a lifelong sports fanatic whose purpose has always been clear. The self-proclaimed “strategic thinker with a passion for writing” established himself as an industry titan early in his career, holding notable marketing roles at companies such as Jeep, Microsoft and Volkswagen. rice field. But Bynoe said: As a fan, I was ready to attack that passion. Now she works for OneTeam Partners, helping athletes keep their agency above their name, image and likeness. In 2017, Bynoe ad weekwith the most powerful women in the sport of sports business journalThe work she’s done from the ground up across the industry and the game changers for the future she’s helping create for black athletes and executives.