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It's always a good time to perfect your tech stack

The outbreak of the COVID-19 pandemic has dramatically disrupted the transportation industry. Some thought it was the perfect time to try new things at a time when many companies chose to hide in the midst of great uncertainty.

The pandemic’s challenges proved too great for the outdated transportation management system Concept Logistics had in place.

The Buffalo, NY-based non-asset freight broker, which wanted to better manage its capacity with increased visibility and automation technology, turned to leading capacity management platforms Parade and Tai Software. We set our sights on the digital future.

In a recent case study, Parade and Tai show how Concept Logistics perfected its technology stack during the pandemic, proving that it’s always perfect for technology upgrades.

Greg Finnerty, vice president of operations at Concept Logistics, wasn’t interested in making a lateral move with his next technology investment. Rather, he wanted a solution that would actually help the company reach its full potential.

“I don’t just want to automate, I want to elevate,” said Finnerty.

Concept Logistics made a seamless transition to Tai TMS. Tai TMS is a web-based transportation management system designed for both trucking and sub-trucking shipments, providing the end-to-end automation that brokers needed from posting to booking to shipping to tracking. provided immediately. Navigate changing cargo conditions.

The timing couldn’t have been better, as 2020-2021 proved to be the period with the most supply chain disruptions. Concept Logistics knew that the ability to maintain trust between partners and customers is paramount through these uncertain times. That’s why, in 2021, we added Parade’s Capacity Management Platform to our technical repertoire to further automate brokerage shipment matching, carrier outreach, quoting and booking.

Brokers have traditionally honed relationships with shippers, but smart brokers know that strengthening relationships with carriers is also important.

A case study states:[When] Concept’s team is able to offer better rates to shippers while offering fair rates to carriers.

With Parade and Tai, Concept Logistics has made one of its customers almost completely self-sufficient. A separate client portal to TMS allows shippers to book their own shipments through Tai as available carriers are sent directly from Parade to Tai.

Concept Logistics personnel now interact with carriers more smoothly than before, as carrier profiling required pen and paper and the strength of a broker’s memory. But with Smart Rules, Parade automation makes it easier to track carrier preferences and network capacity, allowing Concept Logistics personnel to share carrier insights and book better shipments. will be

Capacity Insights Parade funnels through Tai TMS gives Concept Logistics personnel access to a wider view of capacity so they can cover packages faster and keep more out of the spot market . Easily see rates from Parade in TMS so you can compare data between systems to catch problems early and ensure each load is being properly evaluated.

“Instead of taking 50 10-second calls to get a package, agents can make one 15-minute call to connect with a carrier and decide where to put the truck later, not now. You can know,” Finnerty said.

As a Parade user, Concept Logistics can review its analytics to ensure its strategy is on track.

Recent data showed a 60% reuse rate for carriers carrying 4 or more packages over the past 90 days. In addition, the brokerage company has 746 forwarders, with which he has more than 20 loadings per month.

Concept Logistics has weathered the worst part of the pandemic well, posting 54% growth in the last year alone and has seen significant growth since then.

“We see shipments increase when we add an innovative technology partnership between Tai and Parade to a very well-run organization like Concept that helps maximize the broker’s in-house talent. It’s great,” said Sean McGillicuddy. Vice President of Sales and Marketing for Thailand. they have a great team. Together, Tai and Parade have enabled Concept to scale his members to the most talented team. “

Brokers expect 60% growth by the end of the year, with similar results projected for 2023, but forecasts call for a softening of the freight market. , Concept Logistics believes it is well-equipped to meet freight challenges with Parade and Tai, potentially strengthening broker-carrier relationships in the process.

For more FreightWaves content by Jack Glenn, click here.

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