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IRI and NPD Complete Merger to Create World's Leading Technology, Analytics and Data Provider | News

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Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) have completed a merger to create the world’s leading technology, analytics and data provider. The merger brings together colleagues from around the world to provide more than 7,000 clients with a comprehensive and accurate view of consumer behavior, retail buying and spending trends across a wide range of industries. A unified name and brand for the combined company will be announced at a later date.

The combined company will enable brands and retailers to work together to better serve their customers, respond to trends and leverage stronger insights to drive growth. Both IRI and NPD have deep sector knowledge, key data assets and strategic retail relationships in over 20 industries including CPG, Softlines, Hardlines, Beauty, Technology, Foodservice and Food Consumption. increase. The company’s unparalleled insight is powered by Liquid Data, an industry-leading technology and data visualization platform.

Kirk Perry, President and CEO, said: “Our combination will raise the bar and set new standards for innovative technology, rich insights and data-driven advisory services across industries. As one company, our world-class team , gives you store-wide reads and a bigger share of consumers’ wallets and stomachs.The possibilities for our customers, our employees and our company are endless.”

Chairman of the Board Todd Johnson added: The combined company is well-positioned to support a variety of retailer and manufacturer clients around the world, providing comprehensive and powerful insights to navigate the ever-evolving consumer landscape. help you to We look forward to realizing the immense value this combination brings to our clients, employees and partners. ”

H&F, one of the world’s leading private equity firms, is the majority investor in the combined company. Vestar Capital Partners (“Vester”) and New Mountain Capital (“NMC”) are long-term investors in IRI and hold significant investments in the combined company.

As previously announced, the combined company’s executive leadership team will be led by President and CEO Kirk Perry and will include senior leaders from both IRI and NPD. The combined company’s board of directors will be led by Chairman Todd Johnson and includes representatives from Kirk Perry, former NPD CEO Karin Schoenbert, former IRI Chairman Jeff Ansell, and representatives from H&F, Bestor and NMC.

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Contact: Sherry Hughes

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Leslie Singer

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Keywords: New York, Illinois United States North America

Industry Keywords: Software Data Analytics Other Communications Marketing Data Management Communications Professional Services Technology

Source: Information Resources, Inc. and NPD Group

Copyright Business Wire 2022.

Published: Aug 1, 2022 10:30 AM / Disc: Aug 1, 2022 10:32 AM

Copyright Business Wire 2022.