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How politicians use TikTok to connect with Gen Z

The youngest eligible voters have historically been the least likely to vote.

During the 2020 election period, only 51.4% of young people between the ages of 18 and 24 turned out to vote. This is an 11-point increase from his 2016 election. So how do politicians encourage more youth to vote and connect with a vastly underrepresented group of voters?

TikTok, of course.

TikTok is ruled by Gen Z, and those vying for their loyalty know it. According to Wallaroo Media, 60% of TikTok’s more than 1 billion monthly users are members of his Gen Z, making it an attractive marketing tool to attract the attention of younger generations. The best way to break through (hint: try to be as non-advertising as possible).