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Hispanic Americans Lead the Use of Technology,

Washington DC, July 28, 2022 (GLOBE NEWSWIRE)-

Washington DC-A new study compiled by the cultural intelligence company Collage Group shows that Hispanic Americans are trendsetters when it comes to using technology. As a segment, they are superusers of internet, social media, and technical tools. Hispanic consumers tend to post daily on social media and use new social media platforms such as TikTok. Overall, Americans use such instruments more than in previous years, but Hispanic Americans outperformed all groups.

The survey results are the results of a survey called “Hispanic Passion Points” conducted by the Collage Group and released to member brands during a virtual event in late June. Passion Point is part of the company’s Consumer Fundamentals Survey, which aims to provide in-depth insights into the activities and lifestyles that the consumer segment prioritizes.

“Our mission is to uncover the transcendental insights that most brands and marketers have about Hispanics and other diversely-led segments,” said David Evans, Chief Product Officer, Collage Group. Stated. “In this case, the insight is that for Hispanics, technical knowledge is woven into many aspects of Hispanic culture and how it is evolving.”

The Collage Group has discovered that it is the Hispanic culture itself that is directly connected to this group using such advanced techniques. Hispanic Americans are very committed to a variety of hobbies and interests in seeking connections and communities. This is an activity that can include technology, both directly and indirectly.

For example, Hispanic’s key passions are cooking and baking. A group of Hispanic-Americans surveyed said cooking helps them get closer to their loved ones and build meaningful relationships. According to this people’s segment, an important aspect of cooking is presentation. This insight is related to the use of versatile techniques in this segment, as a Passion Point study found that Hispanic Americans posted photos on social media about their culinary and eating out experiences. Forty-six percent said they would post a photo of the food, and 42% said they shared a photo of the food they eat at the restaurant. Both are well above the total population of the United States.

Another point of Hispanic passion is exercise. Of those surveyed, 64% of Hispanic Americans said they would work just because they enjoyed it. This is 15% higher than the total population and is the highest in all race / ethnic segments. In addition, Hispanic Americans use many technical tools to assist their fitness routines. Almost one-third of Hispanic Americans use free online training videos to stay fit or get fit, and 16% use training apps.

“The acceptance of technology by Hispanic Americans manifests itself in everyday life and habits,” adds Dr. Bryan Miller, senior director of content. “Whether you’re sharing meal photos, watching online fitness videos, or downloading the latest training apps on social media, Hispanic Americans are definitely ready for these technologies.”

Playing video games is another point of passion for Hispanic America. Hispanic Americans say they like or like playing video games at 50% tone. In addition, a Collage Group study found that young Hispanics between the ages of 18 and 42 tend to prefer video games to board and card games, by age group. Almost half (46%) say they play video games to play with other people around the world. Also, as with exercise passion points, Hispanic Americans are more interested in using video games as part of their fitness routine when compared to other groups. ..

The Hispanic Passion Points Survey is an update from the Collage Group’s last Annual Passion Points Survey conducted in May 2022. This survey is a national representative sample of 4,514 consumers, including 1,300 Hispanic consumers.

This release may be reprinted in whole or in part using the Collage Group’s attribution information. Hispanic Passion Point..

About collage group

The Collage Group is a leading source of cultural intelligence on diverse consumers for over 250 iconic American brands across 15 industries. For over a decade, Collage Group has developed consumer insights focused on high-growth consumer segments such as race, ethnicity, generation, sexual identity, gender, and filiation. Members of the Collage Group’s Cultural Intelligence Program (Multicultural, Generations, LGBTQ + & Gender, Parents & Kids) will have access to over 10 years of consumer insights and over 300 studies with new weekly data. .. Find out more about why iconic American brands rely on Collage Group for diverse consumer insights and best practices.


        

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