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Entertainment Earth® Partners with IVEST Consumer Partners and Equity Group Investments to Accelerate Growth

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Los Angeles – (business wire)– Following the highly successful 2022 San Diego Comic-Con, Entertainment Earth today announced a strategic investment in the company by Sam Zell’s private investment firms, IVEST Consumer Partners (IVEST) and Equity Group Investments (EGI). Announced. IVEST and EGI have partnered with Entertainment Earth’s founding and senior management team, who will continue to lead the business and retain significant ownership of the company. This partnership will provide additional capital for the growth and strategic support of the exponentially growing organization. George Jones, co-founder and managing partner of his IVEST, former president of Warner Bros. Consumer Products, will serve as chairman of the board. Other board members include Entertainment Earth’s chief executive officer, Aaron Labowitz, his president, Jason Labowitz, and chief technology officer, Aaron Lipman. IVEST Partner Chris Munyan; EGI Managing Director Rahul Sen and Mike Leahy;

Founded in 1996 by brothers Aaron and Jason Labowitz, Entertainment Earth is a leading online retailer and wholesaler of licensed collectibles including action figures, clothing, statues, prop replicas, games, vinyl figures and toys. I’m a trader. The investment from IVEST and EGI builds on the huge foundation the Entertainment Earth team has built over his nearly 30 years to further accelerate the growth of the company.

George Jones, co-founder and managing partner of IVEST, said: “Aaron and Jason bring passion, creativity and expertise. A winning combination to scale our business and accelerate our growth opportunities.”

Entertainment Earth CEO Aaron Labowitz said: “This partnership will allow us to keep the company moving forward with additional capital, fresh ideas and important connections in the industry.”

Entertainment Earth brings deep expertise and long-term partnerships within a vast network of direct customers, online and brick-and-mortar retailers, content creators and toy makers to prove a winning strategy.

EGI President Mark Sotir said: This is an exciting partnership for his EGI and he looks forward to working with Entertainment Earth and IVEST to provide new opportunities for their employees, customers and partners. ”

Terms of the transaction were not disclosed.

About Entertainment Earth

Based in Simi Valley, California, Entertainment Earth is a pioneer in the collectibles and toy industry. The company offers unrivaled expertise and an ever-expanding selection of tens of thousands of licensed products, from popular toys and gift items to high-end limited-edition pieces and hard-to-find collectibles. Through EE Distribution, the company enables small retailers and distributors around the world to buy in bulk and grow their business. Entertainment Earth also designs and develops its own branded toys and collectibles from renowned licensees. He has exhibited at San Diego Comic-Con, the world’s most prestigious gathering of pop culture enthusiasts, for over 20 years. For more information, please visit

About IVEST Consumer Partners

IVEST Consumer Partners was founded in 2013 as an operationally focused private equity firm, with investments focused on the consumer sector. IVEST is a team of world-class operators with a strong track record in growing consumer facing businesses. Their knowledge and experience spans a wide range of consumer categories and is used to add strategic value to portfolio companies by helping management achieve their goals. For more information, please visit

About Equity Group Investment

Founded by Sam Zell over 50 years ago, Equity Group Investments (EGI) has a long track record of building public and private businesses, including structuring and growing multi-billion dollar companies. EGI’s flexible capital and open investment mandates allow the company to pursue opportunistic deals across industries and geographies, across the capital structure, at any point in the economic cycle. EGI’s current portfolio includes investments in transportation and logistics, energy, retail, waste and infrastructure, manufacturing, healthcare, agribusiness and real estate. For more information, please visit