Main menu

Pages

Did you have it or do you have to?Climate Education Ventures Claim Corporate Support

featured image

It’s a simple equation. Rising global average temperatures are the biggest problem facing the world at the moment, and of course, the number of new ventures focused on how and how to deal with the crisis will increase proportionately. I am. Many of them are trying to sell their services to large companies.

But here is the question. It’s true that companies are embracing ESG reports and the concept of sustainability, but how much has changed? Also, from the perspective of start-ups and early-stage businesses, is there a real desire for solutions that may help them mitigate their environmental impact?

Theoretically, the answer to that question should be “yes”. The transition to net-zero is a global agenda, and pressure from policy makers, regulators and investors is steadily increasing. To counter this, there are many other pressures companies are facing here right now. Inflation, layoffs, competitiveness in the digital age, and more. Undoubtedly, the future issue is the temptation to mentally submit a net zero transition.

So how do climate change start-ups convince potential buyers that it’s the right time to invest in change?

Accenture

Now, products and solutions that may be considered “good to have” rather than “must have” can actually play a key role in improving productivity and employee retention. I can point out that there is sex.

This is the approach adopted by Climate School, an educational venture born of Kite Insights, founded 10 years ago to help businesses put their environmental and social aspirations into action.

The premise behind the climate school itself is that if employees are playing their part, every effort the company makes to be more sustainable is far more effective. To that end, the company provides team members with the scientific knowledge and skills they need to make a difference within their organization, while at the same time offering educational programs designed to promote emotional connectivity with climate issues. increase. As founder Sophie says, Lanvin aims to bring in “head, mind, hands” in the program.

Lanvin, a graduate of professional services company PWC, founded Kite Insights 10 years ago. “I started kites on the premise that businesses have the power to do good, but they don’t always know how to do it,” she says. Her extension of her logic is that more and more employees want to play their part in making the company more sustainable, but to be effective in knowledge and skills. It means that you need both. “Employees need to be educated,” says Lambin.

That’s what Climate School is trying to do. Work with partners to provide clients with insights into e-learning on climate issues and how to put that knowledge into action.

Is there anything important?

However, this is not indispensable, and isn’t it “convenient to have”? You can argue that the team needs a lot of education. And employers may think that training in digital skills and product knowledge should take precedence over helping staff understand the science of climate change. ”

Climate schools will argue that this is not the case. According to a survey released by the company during London Climate Behavior Week 2022, 53% of employees associate the company’s climate behavior with job satisfaction, and 93% say it is important for motivation and well-being. I am. Equally important, 77% say they are ready and willing to tackle the climate crisis in the workplace, but more education is needed.

Therefore, from a Climate School perspective, companies that involve employees in tackling climate issues perform better in recruitment and retention than companies that do not. “The case of improving the workforce is very powerful,” says Lampin.

By educating her team, companies can incorporate climate awareness into a variety of functions such as sales, R & D, and supply chain management. All of this is reflected in sustainability challenges.

So far, climate schools have focused primarily on corporate clients such as Microsoft and Schneider Electric, but Lampin says small businesses can also benefit from staff education. To that end, the company continues to develop an online modular curriculum.

The question, of course, is whether potential clients are in favor of logic. Employee surveys can argue that individuals can do their best, for example by stating a clear personal commitment to tackling climate change. Whether the company’s actions lead to a real increase in employee motivation or an increase in staff retention is another matter. However, involving employees should affect a company’s ability to drive climate-related goals.

But there is a bigger picture here. As the climate technology sector grows fast and attracts more VC cash, the challenge for start-ups is not just to encourage potential customers to invest in good deeds in the evil world. It is also about creating a business case.

..