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Dickies pays homage to Chicano culture with photographer Esteban Oriol – Sourcing Journal

Workwear veteran Dickies has teamed with award-winning photographer, art director and filmmaker Esteban Auriol to create a collection that reflects the spirit and glamor of Los Angeles that he captures in his work.

Available now on the Dickies website, the collection combines classic workwear styles with Oriole’s ‘signature urban flair’. Featured DenimHis pieces include relaxed utility jeans printed with Oriol’s iconic “LA Fingers” photoscreen on the front and an aperture setting graphic on the back, as well as his catchphrase “Laugh Now Cry Never”. Includes indigo blue overalls with screen printed on the back.

Other pieces in the 12-piece collection span Dickes’ original 874 twill work pants and work shirts, tees, long-sleeve tees, and pullover hoodies. The unlined Eisenhower jacket represents Oriol’s “El Triste,” a figurine that symbolizes the clown, an icon of Mexican-American street culture. Retail prices for the collection range from $80 to $150.

“Dickies has always been a reliable staple for a community of workers and artists traditionally overlooked by the fashion world,” Oriol said. It’s been a labor of love because we recognize the cultural influence of all those who know what it means to run low and slow.”

Esteban Oriol


This collaboration is another example of how Dickies honors the industries and subcultures that have helped put the brand on the map over the past century. Heritage Brands recently teamed up with Vice Media Group to produce a documentary called “Made to Last,” which examines the history and meaning of “American grit, culture and identity.” Directed by Sarah Brennan Kolb, the film explores these topics through the eyes of modern-day rancher Tanner Cude. Liz Munoz, Chicana’s 3rd generation mechanic. and Johnny Brasley, co-founder of Parisite, a skatepark built by skaters for skaters.

This documentary is part of a year-long anniversary campaign that kicked off with the launch of The 100th Collection, featuring a wide variety of items, including double-knee denim overalls with an apron for extra storage, and 100% cotton denim chore jackets and jeans. Includes heritage items. Dickies is the brand’s first digital manufacturer to launch his marketplace in November, giving consumers access to a curated selection of its signature products reimagined and reimagined by newly established creatives. will do so. The brand will also release a special edition book combining hand-drawn illustrations and archival images by artist Lucas Beaufort.

“Having worked with some of the biggest names in 90s hip-hop and captured key moments in the city’s history, we were drawn to Estevan’s hustle and bustle and love of Los Angeles. Helping him forge his own path while staying true to his roots, said Sarah Crockett, Global Chief Marketing Officer, Dickies.”With this collection, Estevan and Chicano’s deep connection to low riding, and the real moments he’s captured while telling the story of the City of Angels over the past 25 years.”

To support its partnership with Oriol, the VF-owned brand has released never-before-seen photo and video content by the artist featuring iconic Dickies work on its website and social media footprint . We also held a private event in Los Angeles to celebrate the launch.