Main menu


Cryptography: "We have focused on developing technology with the goal of expanding into the entire partnership of B2C brands, B2B media, and operators."

Early this monthSports betting company Cipher Sports Technology Group has completed a $ 5 million Series A round set to accelerate its growth into the legitimate US sports betting market... The company, which also operates in Australia and plans to expand to other countries, owns and operates consumer websites such as in the United States and is also profitable through inter-company channels. .. Cipher is a fairly recent initiative, formed last November by the merger of Australian gambling companies iRival Media and Hypometer Technologies...

In conversation with YogonetCEO Adam Fiske talks about new opportunities opened by Series A funding rounds, Increased interest from investment groups, and plans for the brand. He also describes the latest technology the group is leveraging and its recent participation in the SBC Summit North America.

Cipher STG has completed a $ 5 million Series A funding round. How is the company going to use this money, and what new options does this open up for the business?

Initially, we adopted a proven strategy and accelerated this with additional personnel, resources, and marketing costs... We currently have offices in New York and have growing teams here in both UD and Melbourne, Australia, all working together to implement this strategy.

It’s great to see new markets starting to open and TAM increasingAnd I want to get this a little faster, but we’re definitely taking a long-term approach.

The company was selected as a finalist for the Sports Affiliate of the Year Awards at the SBC Summit North America in May. Cipher says it is drawing the attention of investment groups and venture capital funds. Please tell me about this nomination. What kind of conversation did Cipher have with these groups and funds?

I am very proud to be selected as the finalist for this award. With some of the biggest players in our industry.

Early on, there was a lot of curiosity from the market about who we were and what we were doing, which allowed us to build a great network here in the United States., I was stuck in Australia during the pandemic. This is only increasing now that we have teams in the field, meet people in person and attend meetings.

And while we have always believed in our strategy and approach, the final selection of the awards gave us even more confidence. We were building a great company for both the US and international markets.

Cipher launched, the flagship consumer brand in North America, in mid-2020. What was your reception at Dimers so far? Also, what future plans does Cipher have for this product? Also, what can you tell us about common opportunities in both the B2B and B2C segments?

To be honest, building the brand in a market where competitors spend significantly more money than we did was much harder than we thought early on. Yes, there were challenges, but we saw a big change at the beginning of last year’s NFL season and look forward to what we can achieve this year...

Currently we are working on many new innovations for the NFL and college footballFocuses on tools and content designed to attract, educate and entertain sports bettors. We are also developing the FIFA World Cup. This is one of the benefits of being a global company.

The Cipher team brings the experience gained from doing business in Australia to the United States. What role can this expertise and precedent play in this expansion of North America?

We approach the United States differently than in Europe and Australia, This experience helped us catch up quickly Benefit from the learning gathered from the mistakes you made in the past.

Our partnership with existing products in Australia also allowed us to leverage existing data and technology. There are also case studies to build from and share with new partners.

The company describes its unique technology as “best in class” and utilizes advanced predictive analytics. How does it stand out from the competition, and what are some of the major innovations the company is trying to leverage?

One of the innovations we focused on was the development of technology aimed at extending to the entire B2C brand, B2B media, and operator partnerships.It also creates an opportunity to provide a white label solution to everyone with a relevant audience.

This means that there are multiple opportunities to enter new markets and partnerships.Whether the sport / league is not well serviced for new countries, different languages, or independent sports betting content.

Part of the Cipher team participated in the latest edition of the SBC Summit North America, which took place July 12-14. What can you tell us about this participation and about networking within the event?

The SBC Summit North America was a great event and a few important days for our team.. Five members of our team were able to attend and meet with the full range of existing and potential partners and hear from some of the best leaders in the industry. I participated in the SBC Nth America Awards dinner. Selected as a finalist for Sports Affiliate of the Year..