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Alex Lore's Culture Club completely disrupts the economy of creators

In less than a year, a 20-year-old Houston entrepreneur built the world’s most comprehensive influencer network to help businesses of all sizes

HOUSTON, Texas, USA, Aug. 3, 2022 / — Influencer marketing, once the scope of only a few select brands trying to attract people under the age of 25, has grown in recent years. exploding on the scene.

In 2022 alone, the industry will generate over $16 billion in revenue.

Taking advantage of that explosive growth, Alex Roa, the 20-year-old entrepreneur behind The Culture Club, has created a unique entry point in influencer marketing in just 12 months. And connecting old brands with the right tools is something that allows both young and old corporate influencers to make his marketing work and attract customers of all ages and demographics.

Alex Roa, President and Founder of The Culture Club, said:

“As the industry grows, so will the demand,” he continued. Possibly the world’s biggest influencer belongs to his The Culture Club, ready to make effective social media his marketing available to businesses of all sizes and locations. ”

Roa offers a cutting-edge influencer marketing brand by focusing on collectives rather than single influencers.

“Key influencers with tens and hundreds of millions of followers are increasingly in demand,” says Roa. “So, at The Culture Club, rather than connecting businesses with one big name influencer, he is interested in up-and-coming influencers, or the biggest names in the industry, even though they have quite a few followers. Look for niche influencers who aren’t big enough to get you.”
By bringing together lesser-known influencers, he said, they can create marketing solutions that are as effective as top-tier influencers for a fraction of the price.

“The biggest names attract huge prices,” Lore said. “And they’re worth all day. But if you can combine 10 influencers with 1 million followers each, one influencer has the same impact as he has 10 million followers.” , often at a fraction of the cost.”

This approach to influencer marketing “completely changes the landscape of the creator economy,” says Roa. The low cost of entry will allow more brands to enter influencer marketing than ever before.

With The Culture Club, Roa helps businesses of all types take advantage of low entry costs using a scalable model that leverages the world’s largest group of influencers.

“Our network of influencers covers every continent and most countries,” says Roa. “Its network allows us to grow our diverse talent base, reach over a billion users, and use it to help businesses of all sizes, both large and small, become the most important We can help them get into what is likely to be a great ad space.”

For more information on The Culture Club, please visit the company’s website,

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