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16 Insiders Predict Celebrity Culture Next

Fasten your seat belts; we are now pushing this forward. We’ve actually been at the handle of the fame wagon since digital media turned “stardom” into sharing and co-calculation of streams, retweets, and traffic spikes. Each smartphone shines with the potential for catalysis, a small spotlight. We can make anyone famous, including ourselves. This will be all future stakeholders of the celebrity. What do we make with it? Here, 16 experts will load Cosmo’s stretch limousine time machine and tour tomorrow’s fame. It looks like this …

More financial management


“We often think that fame and wealth are closely related, but not always. In many cases, black and brown creators become famous, but then their work You’ll see it monetized by white creators, also known as teen Jeep Renegade’s creator Jaraia Harmon, or Keila Newman. Peach’s Monroe, The person who came up with the phrase “in flakes”. So when you think about fame and influence, you also need to think about who is getting paid.

The next generation of creators are very aware of this injustice. Some people are already using social media to hold people and platforms accountable for diversion. Last year, a group of black creators promoted the #BlackTikTokStrike hashtag and refused to add their work to the dance challenge until TikTok addressed obvious incentives for white users. Power is the person who can make money from your creative work and has the right to manage it. ” —Alice Marwick, PHD, Author Status Updates: Celebrities, Promotions, Branding in the Social Media Era

A resurgence of pure charisma

Hashtag talent mining

“Most of the morning, I’m doing what’s called the hashtag method early on Instagram, as creators around the world are launching their own projects. Hashtags like #NYComedian and #NYSketchComedy. Scroll through to find people who aren’t on the radar. You’ll see a huge shift in power as more people build their own tables for storytelling. To find talent , We need to stay open to it. ” — Erica A. Hart, CSA, Casting Director, That damn Michael Che

Algorithm shock

“The general assumption is Oh, people are narcissists so I just want to be famous.. No, many people know that a little fame can help in America, so they are forced to put themselves there and commoditize themselves. It’s about opportunities.


Fame is now driven by technology. The more you move to the algorithm feed, the more algorithms you have to determine who is famous. And fame always has pitfalls such as online hatred, loss of privacy, and loss of autonomy. This is what “real” celebrities understand. They know they can’t control the story about themselves. They have an entire team to deal with it.

But now the average person is learning these lessons on their own, which can be incredibly traumatic. They are not narcissists, so they can’t really handle it. As the democratization of fame continues, we will see more and more people suffering from the downside. ” — —Taylor LorenzTechnology columnist, Washington post

Joanna Goodman

Johanna Goodman

Virtual Mind Melding

“We know from history that major technical inventions always affect celebrities. If you ask someone in 1915,” What will your fame be in five years? “Good The prophecy would have been a silent movie explosion.

My Prediction Now: Keep an eye out for virtual reality. We know that people care about feeling intimate and intimate with celebrities. VR also allows you to traverse the portal and live in the perspective of others. It’s a form that no one really understands yet. Artificial intelligence is another area of ​​interest. The gold standard that AI is aiming for, the qualities that make people people, that is, autonomy and unpredictability. The closer you get to it, the more likely you are to have an AI celebrity. It’s a little creepy and really exciting. ” —Sharon Marcus, PHD, Author Celebrity drama

Stan culture on steroids

Human meme retirement plan

“In 2012, Justin Bieber held a promotional contest and asked fans to record a parody of their song” Boyfriend. ” The day after I uploaded the entry (a video created from the perspective of a clinging girlfriend), it began to become viral. So did the screenshot of my face. It’s a meme that everyone called an overly attached girlfriend. I was joking, so I enjoyed riding the first wave of attention. But very quickly, the meme felt out of my control. I look at it and think Oh, I have my meme, Rather than that Oh, I have my face. Some companies even used images to promote their products without my consent.


Last year, my friend Kyle (he’s known as Bad Luck Brian’s meme) asked me if I considered making an overly attached girlfriend an NFT. [a non-fungible token, a digital asset on the blockchain].. At that time, I had little idea of ​​what an NFT was. Kyle explained it and said that he and some other people behind the meme (Grumpy Cat, Scumbag Steve) were casting NFTs and making money from them. With his help and the help of Nyan Cat creator Chris Torres, I created and sold an Overly Attached Girlfriend as an NFT that same week.

Sale [valued at about $400,000] In those early days when my face was everywhere without my permission, it almost felt like a way to finally get some kind of compensation. It’s unbelievable that it’s even possible to sell NFTs 10 years after my meme spread by word of mouth. I’m very lucky. I was able to get out of debt. Mental health, I was able to concentrate on the future. “ — —Liner MorrisFormer YouTuber, Human NFT

Johanna Goodman

Johanna Goodman

Legitimacy as a side effect

Abigail Barlow (23) and Emily Bear (20), also known as Barlow & Bear, an ambitious musician who wrote informally Bridgerton Recorded the process with the musical TikTok, and … won a Grammy Award this year

EB: This would not have been possible. Our project was completely DIY. There was no money, no record label, no PR. Still, there is a Grammy Award here.

AB: The history of the music industry is that artists basically have to sign away from their lives and don’t own what they create.

EB: Do you have the power to reach 10 million people as soon as you post a video? That’s pretty incredible. Our project wouldn’t have happened that way if it hadn’t existed on social media. This is the way of the future, the power of people, very powerful.

Stars to see in 2032

-Cryril AbidiPHD, digital anthropologist, ethnographer of internet culture

Collapse of Tokenism

“One of our founding policies in 2015 was not to submit cast call actors until we confirmed that the script was a genuine representation of our community. Young viewers are now We want such expressions in gender, sexuality, race, and culture. Entertainment executives know this. They try to keep their fingers pulsating so that their company doesn’t disappear. Excellence is the future, with so many highly skilled transgender and non-binary actors on the market. “ — Antomas, Founder and CEO of Transgender Talent

Hollywood sign

More black women moguls

“Many people think of writing, directing, and acting when talking about the diversification of television and film, but business is also important. Decision makers such as agents, lawyers, spokespersons, and managers are your culture. And do you understand the motives? Organizations such as the National Black Public Relations Society and the Women of Color Unite are diversifying these spaces. They are changing slowly, but they are coming. ” — Pamela Chinawah, Multicultural Entertainment spokeswoman

Prolonged hierarchy

Gossip Podcast Co-sponsors Bobby Finger and Lindsey Weber Who?Weekly

BF: Social media has made it possible for anyone to reach a large audience, but it’s hard to imagine a time when traditional agents, publicists, etc. wouldn’t have to take someone to the A List.

LW: Every new platform has its own set of “famous” people. It’s up to them to transcend more traditionally popular formats such as movies, music and television. Even the most famous TikTok star in the world is just a TikTok star.

BF: And I just can’t think of the Metaverse.

Niche superstar paradox

Fame as a team sport

“Today’s Internet is evolving into a format called Web3, which means it’s moving from a centralized social Web to a decentralized spatial environment where people can interact in new ways. Metaverse is part of that ecosystem. It’s a gathering place for all blockchain-enabled tools, from cryptocurrencies and wallets to NFTs and digital products. This creates a story world that encourages community participation. Created by celebrities and fans over the next five years. We could see it unified in the process, for example, to help TV series fans buy “Development NFT” to help produce programs and to monetize the content that helped develop it. In addition, you can interact in the writer’s room. Web3 leads to direct engagement between celebrities and fans in an unprecedented way. ” — Fireside Co-Founder and CEO, Fallon Fatemi

Report by Christen A. Johnson, Patrice Peck, Erin Quinlan, and Caitlin Youngquist

The citation has been edited for length and clarity.